Braze vs Intercom:Which is more popular?
In September 2026, Braze and Intercom were level in searches among customer engagement platforms in New Zealand, with an estimated 10 branded searches each, at 0.09% of the total each. When we asked ChatGPT and Google AI Overviews about customer engagement platforms, Braze and Intercom each appeared in three of the five answers. Braze was mentioned before Intercom in three out of five answers.
Who do people search for more?
Braze and Intercom are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Braze, named ahead of Intercom in 3 of 5 answers
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Top customer engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braze was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Intercom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Braze was listed before Intercom in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Braze3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Intercom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HubSpot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OneSignal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Iterable1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer engagement platforms
5 answers
Asked ChatGPT
“Which customer engagement platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer engagement platforms in New Zealand?”
Asked ChatGPT
“What's the best customer engagement platform in New Zealand for app messaging and campaigns?”
Searched Google, AI Overview
“customer engagement platform”
Searched Google, AI Overview
“lifecycle marketing platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Braze or Intercom more popular in search?
This chart shows how often people search Google for Braze and Intercom by name. Each line represents a brand's share of searches for all ten customer engagement platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Braze, Intercom. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Klaviyo | OneSignal | Iterable | Customer.io | Airship | Braze | CleverTap | Intercom | MoEngage |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 28.2% | 1.1% | 0.88% | 0.49% | 0.1% | 0% | 0.19% | 0.1% | 0.19% |
| Nov 2025 | 68.5% | 28.4% | 0.78% | 0.98% | 0.69% | 0.2% | 0% | 0.1% | 0.1% | 0.2% |
| Dec 2025 | 69.2% | 27.6% | 0.87% | 0.73% | 0.73% | 0.29% | 0% | 0.15% | 0.15% | 0.29% |
| Jan 2026 | 72.6% | 24.6% | 0.82% | 0.92% | 0.51% | 0.31% | 0% | 0.1% | 0% | 0.1% |
| Feb 2026 | 72.3% | 24.9% | 1% | 0.93% | 0.41% | 0.1% | 0% | 0.1% | 0.1% | 0.1% |
| Mar 2026 | 72.2% | 24.6% | 1% | 0.93% | 0.59% | 0.17% | 0% | 0.25% | 0.08% | 0.17% |
| Apr 2026 | 72.3% | 24.7% | 0.68% | 0.94% | 0.6% | 0.09% | 0.09% | 0.34% | 0.09% | 0.17% |
| May 2026 | 68.6% | 28.9% | 0.8% | 0.72% | 0.4% | 0.16% | 0.08% | 0.08% | 0.08% | 0.16% |
| Jun 2026 | 76.3% | 21.4% | 0.74% | 0.59% | 0.52% | 0.15% | 0% | 0.15% | 0.07% | 0.15% |
| Jul 2026 | 68.7% | 28.5% | 0.98% | 0.79% | 0.49% | 0.1% | 0.1% | 0.1% | 0.1% | 0.2% |
| Aug 2026 | 72.5% | 24.9% | 0.86% | 0.6% | 0.6% | 0.17% | 0% | 0.17% | 0.09% | 0.17% |
| Sep 2026 | 72.1% | 25% | 1% | 0.95% | 0.43% | 0.09% | 0.09% | 0.09% | 0.09% | 0.09% |
How has the Braze and Intercom comparison changed over the last 12 months?
3 findings
- Braze was ahead of Intercom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braze’s share of searches among customer engagement platforms in New Zealand moved from 0% to 0.09%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 12 months ending September 2026, Intercom’s share of searches among customer engagement platforms in New Zealand moved from 0.1% to 0.09%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand customer engagement platforms in September 2026?
1 change
In September 2026, Braze rose from 10th to 7th among customer engagement platforms in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Braze’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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