Bowden's Own vs Turtle Wax:Which is more popular?
In September 2026, Turtle Wax had more branded searches than Bowden's Own among car care brands in New Zealand. Turtle Wax had about 470 branded searches, while Bowden's Own had 170. Turtle Wax made up 11.8% of all car care brand searches we track, and Bowden's Own accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about car care brands, Turtle Wax appeared in all five answers and Bowden's Own in four. Bowden's Own was mentioned before Turtle Wax in three out of four answers.
Who do people search for more?
Turtle Wax, about 3 searches for every 1 for Bowden's Own
Who does AI mention more?
Turtle Wax, mentioned in every answer we collected
Who does AI recommend more?
Bowden's Own, named ahead of Turtle Wax in 3 of 4 answers
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Top car care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Turtle Wax appeared in all five answers. Bowden's Own was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bowden's Own was listed before Turtle Wax in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Meguiar's1st- Turtle Wax2nd
- Bowden's Own3rd
Autoglym4th
Chemical Guys5th
Gyeon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Turtle Wax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Meguiar's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowden's Own4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Autoglym3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chemical Guys2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gyeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car care brands
5 answers
Asked ChatGPT
“Which car care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best car care brands in New Zealand?”
Asked ChatGPT
“What's the best car care brand in New Zealand for clean paintwork?”
Searched Google, AI Overview
“best car polish”
Searched Google, AI Overview
“car wash products nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bowden's Own or Turtle Wax more popular in search?
This chart shows how often people search Google for Bowden's Own and Turtle Wax by name. Each line represents a brand's share of searches for all seven car care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Turtle Wax, Bowden's Own. The figures are in the table below the chart.
View monthly share of searches table
| Month | Meguiar's | Chemical Guys | Turtle Wax | Autoglym | Gyeon | Bowden's Own |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 18.4% | 9.4% | 8.8% | 4.6% | 2.1% |
| Nov 2025 | 49.8% | 17.8% | 8.3% | 8% | 3.4% | 2% |
| Dec 2025 | 46.3% | 16.7% | 10.1% | 9.6% | 3.1% | 2.4% |
| Jan 2026 | 42.6% | 17.1% | 10.1% | 9.9% | 4% | 2.3% |
| Feb 2026 | 47.5% | 15.8% | 9.4% | 9.1% | 3.4% | 2.2% |
| Mar 2026 | 44.2% | 17.9% | 9.4% | 10.1% | 4.7% | 2% |
| Apr 2026 | 46.8% | 18.5% | 8.9% | 8.7% | 4% | 2.1% |
| May 2026 | 51.5% | 15.3% | 9.1% | 7.1% | 3% | 2.5% |
| Jun 2026 | 53.2% | 15.4% | 9.2% | 5.5% | 3.7% | 2.1% |
| Jul 2026 | 53.7% | 12.3% | 9.2% | 6.6% | 5.5% | 2.4% |
| Aug 2026 | 49% | 13.4% | 11.1% | 8.5% | 3.5% | 2.5% |
| Sep 2026 | 52.8% | 17.1% | 11.8% | 8.5% | 5.5% | 4.3% |
How has the Bowden's Own and Turtle Wax comparison changed over the last 12 months?
3 findings
- Turtle Wax was ahead of Bowden's Own in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowden's Own’s share of searches among car care brands in New Zealand moved from 2.1% to 4.3%, and its estimated monthly branded searches moved from 90 to 170.
- Across the 12 months ending September 2026, Turtle Wax’s share of searches among car care brands in New Zealand moved from 9.4% to 11.8%, and its estimated monthly branded searches moved from 410 to 470.
How did search popularity change for New Zealand car care brands in September 2026?
2 changes
In September 2026, Bowden's Own gained share of searches among car care brands in New Zealand, from 2.5% to 4.3%.
In September 2026, Turtle Wax gained share of searches among car care brands in New Zealand, from 11.1% to 11.8%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Bowden's Own’s and Turtle Wax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowden's Own
1 branded search term
- bowdens own
Turtle Wax
9 branded search terms
- turtle wax
- turtle wax ceramic
- turtle wax detailing
- turtle wax polish
- turtle wax wax
- turtlewax
- turtlewax detailing
- turtlewax polish
- turtlewax wax
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