Brandwave

Botpress vs Drift:Which is more popular?

In September 2026, Botpress had more branded searches than Drift among chatbot builders in New Zealand. Botpress had about 70 branded searches, while Drift had 0. Botpress made up 3.7% of all chatbot builder searches we track, and Drift accounted for 0%. When we asked ChatGPT and Google AI Overviews about chatbot builders, Botpress appeared in three of the four answers and Drift in none.

Among chatbot builders in New Zealand in September 2026

Who do people search for more?

Botpress, the only one of the two with measured searches

Botpress 70 searchesDrift 0 searches

Who does AI mention more?

Botpress, mentioned in 3 of 4 answers, Drift in 0

Botpress in 3 of 4Drift in 0 of 4

Who does AI recommend more?

Botpress, the only one of the two named

Botpress first in 3Drift never named

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Top chatbot builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Botpress was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Drift did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Botpress1st
  2. Chatbase1st
  3. Tidio3rd
  4. Manychat4th
  5. Chatfuel5th
  6. LiveChat–
  7. Drift–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manychat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tidio3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Botpress3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chatbase3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chatfuel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LiveChat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Drift0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chatbot builders

4 answers
  • Asked ChatGPT

    “Which chatbot builder should I use in New Zealand?”

    1. 1Tidio
    2. 2Chatbase
    3. 3Manychat
    4. 4Botpress
  • Asked ChatGPT

    “What are the best chatbot builders in New Zealand?”

    1. 1Chatbase
    2. 2Botpress
    3. 3Tidio
    4. 4Manychat
  • Asked ChatGPT

    “What's the best chatbot builder in New Zealand for a small support team?”

    1. 1Tidio
  • Searched Google, AI Overview

    “best chatbot builder”

    1. 1Botpress
    2. 2Chatfuel
    3. 3Manychat
    4. 4Chatbase
  • Searched Google, AI Overview

    “customer support chatbot”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Botpress or Drift more popular in search?

This chart shows how often people search Google for Botpress and Drift by name. Each line represents a brand's share of searches for all seven chatbot builders we track, month by month, from searches in New Zealand.

Botpress and Drift among chatbot builders in New Zealand, by month

Share of searches by month for Botpress, Drift. The figures are in the table below the chart.

View monthly share of searches table
MonthManychatTidioBotpressChatbaseLiveChatChatfuelDrift
Oct 202567.8%12.1%4.7%11.4%2%1.3%0.67%
Nov 202576.9%8.9%4.1%6.5%1.8%1.2%0.59%
Dec 202580.2%6.2%5.6%4.3%1.9%1.2%0.62%
Jan 202678.5%8.8%3.4%6.8%0.98%0.98%0.49%
Feb 202673.4%10.1%6.4%6.4%2.3%0.92%0.46%
Mar 202676.7%9%4.3%6.7%1.9%0.95%0.48%
Apr 202679.2%8.9%3.5%5.4%2%0.5%0.5%
May 202677.7%8.7%3.4%6.8%1.5%1.5%0.49%
Jun 202680%7.5%3.5%5.5%2.5%1%0%
Jul 202683.9%4.7%3.6%4.7%2.1%0.52%0.52%
Aug 202682.9%5.2%3.6%4.7%2.1%1%0.52%
Sep 202685.1%5.3%3.7%3.7%1.6%0.53%0%

How has the Botpress and Drift comparison changed over the last 12 months?

3 findings
  • Botpress was ahead of Drift in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Botpress’ share of searches among chatbot builders in New Zealand moved from 4.7% to 3.7%, and its estimated monthly branded searches held steady at 70.
  • Across the 12 months ending September 2026, Drift’s share of searches among chatbot builders in New Zealand moved from 0.67% to 0%, and its estimated monthly branded searches moved from 10 to 0.

How did search popularity change for New Zealand chatbot builders in September 2026?

2 changes
  1. In September 2026, Drift lost share of searches among chatbot builders in New Zealand, from 0.52% to 0%.

  2. In September 2026, Botpress rose from 4th to 3rd among chatbot builders in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Botpress’ and Drift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Botpress

1 branded search term

  • botpress

Drift

1 branded search term

  • drift chatbot

How the Brand Demand Index is measured

Other head-to-heads among chatbot builders

Creator with pink hair and a pink jacket

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