Boston Consulting Group vs McKinsey & Company:Which is more popular by branded search in New Zealand?
In August 2026, Boston Consulting Group had more branded searches than McKinsey & Company among management consultancies in New Zealand. Boston Consulting Group was estimated to have 1.6K branded searches compared to McKinsey & Company’s 1.4K, and held a 23.9% Share of Search versus McKinsey & Company’s 20.2%.
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Which is more popular in search, Boston Consulting Group or McKinsey & Company?
Compare the strategy and management consultancies advising New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boston Consulting Group, McKinsey & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | Boston Consulting Group | McKinsey & Company | Bain & Company | Sapere |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 23.6% | 18.6% | 9.5% | 1.6% |
| Nov 2025 | 46.6% | 24.8% | 17.7% | 9.3% | 1.6% |
| Dec 2025 | 43.3% | 24.4% | 19.6% | 11% | 1.7% |
| Jan 2026 | 40.2% | 25.6% | 20.3% | 12% | 2% |
| Feb 2026 | 41.3% | 25.9% | 17.6% | 12.9% | 2.2% |
| Mar 2026 | 42.5% | 22.8% | 23.5% | 9% | 2.2% |
| Apr 2026 | 43.8% | 26.5% | 17.6% | 9.5% | 2.7% |
| May 2026 | 37.9% | 29.6% | 20.7% | 9.4% | 2.3% |
| Jun 2026 | 43.6% | 24.5% | 19.5% | 9.6% | 2.8% |
| Jul 2026 | 51.1% | 20.3% | 17% | 9.2% | 2.5% |
| Aug 2026 | 45.1% | 23.9% | 20.2% | 8.4% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the Boston Consulting Group and McKinsey & Company comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: McKinsey & Company took it in March 2026, Boston Consulting Group took it in April 2026.
- Across the 11 months ending August 2026, Boston Consulting Group’s estimated Share of Search among management consultancies in New Zealand moved from 23.6% to 23.9%, and its estimated monthly branded searches moved from 1.8K to 1.6K.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand moved from 18.6% to 20.2%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand management consultancies in August 2026?
2 changes
In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%.
In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Boston Consulting Group’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boston Consulting Group
8 branded search terms
- bcg
- bcg com
- bcg consulting
- bcg consulting group
- boston consulting group near me
- boston consulting group nz
- boston consulting group strategy
- matrix bcg
McKinsey & Company
9 branded search terms
- 7 mckinsey
- mckinsey
- mckinsey & company consultancy
- mckinsey & company near me
- mckinsey & company nz
- mckinsey 7s
- mckinsey com
- mckinsey consultant
- mckinsey firm
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