Bostik vs Soudal:Which is more popular?
In September 2026, Soudal had more branded searches than Bostik among construction chemical brands in New Zealand. Soudal had about 480 branded searches, while Bostik had 390. Soudal made up 10.6% of all construction chemical brand searches we track, and Bostik accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about construction chemical brands, Bostik appeared in one of the four answers and Soudal in none.
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Top construction chemical brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bostik was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Soudal did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sika4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mapei4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ardex3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fosroc3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rockbond2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bostik1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Soudal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about construction chemical brands
4 answers
Asked ChatGPT
“Which construction chemical brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best construction chemical brands in New Zealand?”
Asked ChatGPT
“What's the best construction chemical brand in New Zealand for waterproofing jobs?”
Searched Google, AI Overview
“construction chemical brands”
Searched Google, AI Overview
“construction adhesives nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bostik or Soudal more popular in search?
This chart shows how often people search Google for Bostik and Soudal by name. Each line represents a brand's share of searches for all seven construction chemical brands we track, month by month, from searches in New Zealand.
Share of searches by month for Soudal, Bostik. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sika | Ardex | Mapei | Soudal | Bostik | Rockbond | Fosroc |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 17.4% | 14.3% | 11.6% | 9.4% | 5.1% | 3.4% |
| Nov 2025 | 45.6% | 16.2% | 10.8% | 10.8% | 8.8% | 4.7% | 3.1% |
| Dec 2025 | 48.5% | 14.5% | 11.8% | 7.9% | 9.7% | 4.2% | 3.3% |
| Jan 2026 | 46.4% | 16.9% | 11.2% | 9.2% | 9.2% | 4% | 3.2% |
| Feb 2026 | 45.2% | 16.4% | 13.4% | 8.9% | 8.9% | 4.8% | 2.5% |
| Mar 2026 | 47.2% | 18% | 9.8% | 9.8% | 8% | 4.3% | 2.9% |
| Apr 2026 | 45% | 17.1% | 11.4% | 11.4% | 7.6% | 4% | 3.3% |
| May 2026 | 46.1% | 15.2% | 10.1% | 10.1% | 10.1% | 5.5% | 2.9% |
| Jun 2026 | 43.5% | 15.5% | 12.7% | 10.3% | 10.3% | 4.5% | 3% |
| Jul 2026 | 44% | 16.3% | 10.8% | 10.8% | 10.8% | 4.7% | 2.5% |
| Aug 2026 | 45.6% | 13.5% | 11% | 11% | 11% | 3.9% | 3.9% |
| Sep 2026 | 44.9% | 15.9% | 13.1% | 10.6% | 8.6% | 3.8% | 3.1% |
How has the Bostik and Soudal comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bostik took it in December 2025, Soudal took it in March 2026.
- Across the 12 months ending September 2026, Bostik’s share of searches among construction chemical brands in New Zealand moved from 9.4% to 8.6%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Soudal’s share of searches among construction chemical brands in New Zealand moved from 11.6% to 10.6%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand construction chemical brands in September 2026?
3 changes
In September 2026, Mapei overtook Bostik to rank 3rd among construction chemical brands in New Zealand, with 13.1% of the searches.
In September 2026, Bostik lost share of searches among construction chemical brands in New Zealand, from 11% to 8.6%.
In September 2026, Soudal rose from 5th to 4th among construction chemical brands in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bostik’s and Soudal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among construction chemical brands
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