Brandwave

How popular isMapei?

In September 2026, people searched for Mapei by name about 590 times in New Zealand, about the same as the previous year. These searches made up 13.1% of all New Zealand construction chemical brand searches, placing Mapei third out of seven brands. When we asked both ChatGPT and Google AI Overviews about construction chemical brands, Mapei appeared in all answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

Mapei is the third most searched of 7 competitors and the joint second most recommended in AI answers.

  1. SikaShare of searches 44.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. ArdexShare of searches 15.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. MapeiShare of searches 13.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. SoudalShare of searches 10.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. BostikShare of searches 8.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

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Top construction chemical brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mapei appeared in all four answers. Mapei is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sika1st
  2. Ardex2nd
  3. Mapei2nd
  4. Fosroc4th
  5. Rockbond5th
  6. Bostik6th
  7. Soudal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sika4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mapei4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ardex3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fosroc3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rockbond2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bostik1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Soudal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about construction chemical brands

4 answers

  • Asked ChatGPT

    “Which construction chemical brand should I buy in New Zealand?”

    1. 1Sika
    2. 2Ardex
    3. 3Mapei
    4. 4Fosroc

  • Asked ChatGPT

    “What are the best construction chemical brands in New Zealand?”

    1. 1Sika
    2. 2Fosroc
    3. 3Ardex
    4. 4Mapei
    5. 5Bostik
    6. 6Rockbond

  • Asked ChatGPT

    “What's the best construction chemical brand in New Zealand for waterproofing jobs?”

    1. 1Sika
    2. 2Ardex
    3. 3Mapei

  • Searched Google, AI Overview

    “construction chemical brands”

    1. 1Sika
    2. 2Mapei
    3. 3Fosroc
    4. 4Rockbond

  • Searched Google, AI Overview

    “construction adhesives nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which construction chemical brands compete with Mapei?

Mapei against construction chemical brands in New Zealand, by month

Share of searches by month for Sika, Ardex, Mapei, Soudal, Bostik, Rockbond, Fosroc. The figures are in the table below the chart.

View monthly share of searches table
MonthSikaArdexMapeiSoudalBostikRockbondFosroc
Oct 202538.7%17.4%14.3%11.6%9.4%5.1%3.4%
Nov 202545.6%16.2%10.8%10.8%8.8%4.7%3.1%
Dec 202548.5%14.5%11.8%7.9%9.7%4.2%3.3%
Jan 202646.4%16.9%11.2%9.2%9.2%4%3.2%
Feb 202645.2%16.4%13.4%8.9%8.9%4.8%2.5%
Mar 202647.2%18%9.8%9.8%8%4.3%2.9%
Apr 202645%17.1%11.4%11.4%7.6%4%3.3%
May 202646.1%15.2%10.1%10.1%10.1%5.5%2.9%
Jun 202643.5%15.5%12.7%10.3%10.3%4.5%3%
Jul 202644%16.3%10.8%10.8%10.8%4.7%2.5%
Aug 202645.6%13.5%11%11%11%3.9%3.9%
Sep 202644.9%15.9%13.1%10.6%8.6%3.8%3.1%

  1. 1.Sika

    44.9%

    Held 1st. 2K estimated branded searches, +2% vs prior month. Share -0.7 points.

  2. 2.Ardex

    15.9%

    Held 2nd. 720 estimated branded searches, +22% vs prior month. Share +2.4 points.

  3. 3.Mapei

    13.1%

    Moved from 4th to 3rd. 590 estimated branded searches, +22.9% vs prior month. Share +2 points.

  4. 4.Soudal

    10.6%

    Moved from 5th to 4th. 480 estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Bostik

    8.6%

    Moved from 3rd to 5th. 390 estimated branded searches, -18.8% vs prior month. Share -2.4 points.

  6. 6.Rockbond

    3.8%

    Moved from 7th to 6th. 170 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Fosroc

    3.1%

    Moved from 6th to 7th. 140 estimated branded searches, -17.6% vs prior month. Share -0.8 points.

Compare popularity between Mapei and its closest rivals

Every comparison with Mapei

7 comparisons

How has branded search demand for Mapei changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mapei in New Zealand held steady at 590.
  • Across the 12 months ending September 2026, Mapei’s share of searches among construction chemical brands in New Zealand decreased from 14.3% to 13.1%.
  • Across the 12 months ending September 2026, Mapei’s share of searches among construction chemical brands in New Zealand peaked at 14.3% in October 2025 and was lowest at 9.8% in March 2026.

How did search popularity change for New Zealand construction chemical brands in September 2026?

6 changes

  1. In September 2026, Mapei overtook Bostik to rank 3rd among construction chemical brands in New Zealand, with 13.1% of the searches.

  2. In September 2026, Ardex gained share of searches among construction chemical brands in New Zealand, from 13.5% to 15.9%.

  3. In September 2026, Bostik lost share of searches among construction chemical brands in New Zealand, from 11% to 8.6%.

  4. In September 2026, Fosroc lost share of searches among construction chemical brands in New Zealand, from 3.9% to 3.1%.

  5. In September 2026, Sika lost share of searches among construction chemical brands in New Zealand, from 45.6% to 44.9%.

  6. In September 2026, Rockbond rose from 7th to 6th among construction chemical brands in New Zealand.

How are Mapei’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mapei’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mapei

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How the Brand Demand Index is measured

Where does Mapei compete?

Mapei is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Construction chemical brands3rd of 713.1%Shown above
Waterproofing brands2nd of 624.2%Show ranking
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Is Mapei your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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