Ardex vs Soudal:Which is more popular?
In September 2026, Ardex had more branded searches than Soudal among construction chemical brands in New Zealand. Ardex had about 720 branded searches, while Soudal had 480. Ardex made up 15.9% of all construction chemical brand searches we track, and Soudal accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about construction chemical brands, Ardex appeared in three of the four answers and Soudal in none.
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Top construction chemical brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ardex was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Soudal did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sika4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mapei4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ardex3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fosroc3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Rockbond2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bostik1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Soudal0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about construction chemical brands
4 answers
Asked ChatGPT
“Which construction chemical brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best construction chemical brands in New Zealand?”
Asked ChatGPT
“What's the best construction chemical brand in New Zealand for waterproofing jobs?”
Searched Google, AI Overview
“construction chemical brands”
Searched Google, AI Overview
“construction adhesives nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ardex or Soudal more popular in search?
This chart shows how often people search Google for Ardex and Soudal by name. Each line represents a brand's share of searches for all seven construction chemical brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ardex, Soudal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sika | Ardex | Mapei | Soudal | Bostik | Rockbond | Fosroc |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 17.4% | 14.3% | 11.6% | 9.4% | 5.1% | 3.4% |
| Nov 2025 | 45.6% | 16.2% | 10.8% | 10.8% | 8.8% | 4.7% | 3.1% |
| Dec 2025 | 48.5% | 14.5% | 11.8% | 7.9% | 9.7% | 4.2% | 3.3% |
| Jan 2026 | 46.4% | 16.9% | 11.2% | 9.2% | 9.2% | 4% | 3.2% |
| Feb 2026 | 45.2% | 16.4% | 13.4% | 8.9% | 8.9% | 4.8% | 2.5% |
| Mar 2026 | 47.2% | 18% | 9.8% | 9.8% | 8% | 4.3% | 2.9% |
| Apr 2026 | 45% | 17.1% | 11.4% | 11.4% | 7.6% | 4% | 3.3% |
| May 2026 | 46.1% | 15.2% | 10.1% | 10.1% | 10.1% | 5.5% | 2.9% |
| Jun 2026 | 43.5% | 15.5% | 12.7% | 10.3% | 10.3% | 4.5% | 3% |
| Jul 2026 | 44% | 16.3% | 10.8% | 10.8% | 10.8% | 4.7% | 2.5% |
| Aug 2026 | 45.6% | 13.5% | 11% | 11% | 11% | 3.9% | 3.9% |
| Sep 2026 | 44.9% | 15.9% | 13.1% | 10.6% | 8.6% | 3.8% | 3.1% |
How has the Ardex and Soudal comparison changed over the last 12 months?
3 findings
- Ardex was ahead of Soudal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ardex’s share of searches among construction chemical brands in New Zealand moved from 17.4% to 15.9%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Soudal’s share of searches among construction chemical brands in New Zealand moved from 11.6% to 10.6%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand construction chemical brands in September 2026?
2 changes
In September 2026, Ardex gained share of searches among construction chemical brands in New Zealand, from 13.5% to 15.9%.
In September 2026, Soudal rose from 5th to 4th among construction chemical brands in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ardex’s and Soudal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among construction chemical brands
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