Brandwave

Booster Savvy vs Debut:Which is more popular?

In September 2026, Booster Savvy had more branded searches than Debut among neo-banks and everyday money apps in New Zealand. Booster Savvy had about 480 branded searches, while Debut had 10. Booster Savvy made up 2.8% of all neo-banks and everyday money app searches we track, and Debut accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about neo-banks and everyday money apps, Debut appeared in two of the five answers and Booster Savvy in none.

Among neo-banks and everyday money apps in New Zealand in September 2026

Who do people search for more?

Booster Savvy, about 48 searches for every 1 for Debut

Booster Savvy 480 searchesDebut 10 searches

Who does AI mention more?

Debut, mentioned in 2 of 5 answers, Booster Savvy in 0

Debut in 2 of 5Booster Savvy in 0 of 5

Who does AI recommend more?

Debut, the only one of the two named

Debut first in 2Booster Savvy never named

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Top neo-banks and everyday money apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Debut was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Booster Savvy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emerge1st
  2. Revolut2nd
  3. Wise2nd
  4. Debut4th
  5. Dosh5th
  6. Payap6th
  7. Booster Savvy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Revolut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dosh2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Emerge2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Debut2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Payap1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Booster Savvy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about neo-banks and everyday money apps

5 answers

  • Asked ChatGPT

    “Which digital bank should I use in New Zealand?”

    1. 1Revolut
    2. 2Wise

  • Asked ChatGPT

    “What are the best digital banks in New Zealand?”

    1. 1Wise
    2. 2Revolut

  • Asked ChatGPT

    “What's the best digital bank in New Zealand for everyday spending and saving?”

    1. Searched Google, AI Overview

      “digital banks nz”

      1. 1Emerge
      2. 2Dosh
      3. 3Payap
      4. 4Debut

    2. Searched Google, AI Overview

      “neo bank nz”

      1. 1Debut
      2. 2Emerge
      3. 3Dosh

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Booster Savvy or Debut more popular in search?

    This chart shows how often people search Google for Booster Savvy and Debut by name. Each line represents a brand's share of searches for all seven neo-banks and everyday money apps we track, month by month, from searches in New Zealand.

    Booster Savvy and Debut among neo-banks and everyday money apps in New Zealand, by month

    Share of searches by month for Booster Savvy, Debut. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRevolutWisePayapDoshBooster SavvyEmergeDebut
    Oct 202552.3%20%11.6%9.6%4.3%1.9%0.36%
    Nov 202558.3%16.7%12.9%6.9%3.2%1.8%0.27%
    Dec 202560.3%19.2%9.1%6.3%3.4%1.5%0.21%
    Jan 202662.5%17.6%5.3%9.7%3.5%1.3%0.18%
    Feb 202656.1%16.3%10.4%12.5%3.1%1.4%0.2%
    Mar 202659.9%20.1%7.4%7.5%2.7%1.8%0.51%
    Apr 202663%20.8%3.5%6.6%4.3%1.5%0.29%
    May 202662%22.7%3.4%6.4%3.4%1.9%0.14%
    Jun 202667.1%19.4%3%5.7%3%1.6%0.13%
    Jul 202669%19.2%2.4%4.6%3%1.6%0.12%
    Aug 202662.2%22.7%4%6.1%3.3%1.8%0.07%
    Sep 202664%21.8%5.2%4.3%2.8%1.9%0.06%

    How has the Booster Savvy and Debut comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand neo-banks and everyday money apps in September 2026?

    2 changes

    1. Estimated monthly branded searches for Debut in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

    2. Estimated monthly branded searches for Booster Savvy in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Booster Savvy’s and Debut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Booster Savvy

    1 branded search term

    • booster savvy

    Debut

    1 branded search term

    • debut bank

    How the Brand Demand Index is measured

    Other head-to-heads among neo-banks and everyday money apps

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