Brandwave

Boosted vs Snowball Effect:Which is more popular?

In September 2026, Snowball Effect had more branded searches than Boosted among crowdfunding platforms in New Zealand. Snowball Effect had about 590 branded searches, while Boosted had 300. Snowball Effect made up 1.6% of all crowdfunding platform searches we track, and Boosted accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about crowdfunding platforms, Boosted and Snowball Effect each appeared in two of the five answers. Boosted was mentioned before Snowball Effect in two out of three answers that named either.

Among crowdfunding platforms in New Zealand in September 2026

Who do people search for more?

Snowball Effect, about 2 searches for every 1 for Boosted

Snowball Effect 590 searchesBoosted 300 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Boosted in 2 of 5Snowball Effect in 2 of 5

Who does AI recommend more?

Boosted, named ahead of Snowball Effect in 2 of 3 answers

Boosted first in 2Snowball Effect first in 1

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Top crowdfunding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boosted was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Snowball Effect was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Boosted was listed before Snowball Effect in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Givealittle1st
  2. PledgeMe2nd
  3. Kickstarter3rd
  4. Boosted4th
  5. GoFundMe5th
  6. Snowball Effect6th
  7. Patreon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PledgeMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Givealittle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kickstarter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snowball Effect2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boosted2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoFundMe1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patreon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crowdfunding platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boosted or Snowball Effect more popular in search?

This chart shows how often people search Google for Boosted and Snowball Effect by name. Each line represents a brand's share of searches for all seven crowdfunding platforms we track, month by month, from searches in New Zealand.

Boosted and Snowball Effect among crowdfunding platforms in New Zealand, by month

Share of searches by month for Snowball Effect, Boosted. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonGivealittleGoFundMeKickstarterSnowball EffectPledgeMeBoosted
Oct 202534.1%50.1%5.5%6.5%1.1%2%0.74%
Nov 202527.9%60.8%3.5%4.4%1.1%1.8%0.5%
Dec 202535.3%42.2%15.5%4.4%0.91%1.1%0.51%
Jan 202641.9%41.2%8.3%5.5%1.1%1.6%0.5%
Feb 202644.1%35.4%8.6%7.1%2.6%1.4%0.79%
Mar 202640.9%40%6.7%7.9%1.9%1.6%0.89%
Apr 202642.1%41.2%4.6%8.1%1.6%1.3%0.92%
May 202636.9%44.5%6.1%7.2%1.8%2.5%1%
Jun 202651.3%27.6%7.3%8.4%1.6%2.8%0.95%
Jul 202638.1%46%6.6%6.2%1.2%1.2%0.69%
Aug 202644.3%35.7%7.6%7.2%2.1%2.2%0.97%
Sep 202640.8%26.9%22.2%6.6%1.6%1.1%0.82%

How has the Boosted and Snowball Effect comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crowdfunding platforms in September 2026?

1 change
  1. In September 2026, Snowball Effect lost share of searches among crowdfunding platforms in New Zealand, from 2.1% to 1.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Boosted’s and Snowball Effect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boosted

2 branded search terms

  • boosted crowdfunding
  • boosted nz

Snowball Effect

1 branded search term

  • Snowball Effect

How the Brand Demand Index is measured

Other head-to-heads among crowdfunding platforms

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