Boori vs Touchwood:Which is more popular?
In September 2026, Boori and Touchwood were level in searches among nursery furniture brands in New Zealand, with an estimated 480 versus 450 branded searches, at 1.7% and 1.6% of the total. When we asked ChatGPT and Google AI Overviews about nursery furniture brands, Boori appeared in three of the five answers and Touchwood in none.
Who do people search for more?
Boori, about 7% more searches than Touchwood
Who does AI mention more?
Boori, mentioned in 3 of 5 answers, Touchwood in 0
Who does AI recommend more?
Boori, the only one of the two named
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Top nursery furniture brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boori was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Touchwood did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mocka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Boori3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Babyhood3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stokke1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snuz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Touchwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Leander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about nursery furniture brands
5 answers
Asked ChatGPT
“Which nursery furniture brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best nursery furniture brands in New Zealand?”
Asked ChatGPT
“What's the best nursery furniture brand in New Zealand for a baby room?”
Searched Google, AI Overview
“best nursery furniture”
Searched Google, AI Overview
“bassinet brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Boori or Touchwood more popular in search?
This chart shows how often people search Google for Boori and Touchwood by name. Each line represents a brand's share of searches for all seven nursery furniture brands we track, month by month, from searches in New Zealand.
Share of searches by month for Boori, Touchwood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mocka | Stokke | Snuz | Boori | Touchwood | Babyhood | Leander |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.6% | 9.6% | 4% | 1.4% | 1.6% | 0.64% | 0.18% |
| Nov 2025 | 82.1% | 10% | 4% | 1.3% | 1.6% | 0.79% | 0.25% |
| Dec 2025 | 82.4% | 9% | 3.8% | 1.4% | 2.4% | 0.78% | 0.15% |
| Jan 2026 | 81.8% | 8.6% | 4.9% | 1.4% | 2.4% | 0.78% | 0.18% |
| Feb 2026 | 78.8% | 10.3% | 5.8% | 1.7% | 2.3% | 0.91% | 0.26% |
| Mar 2026 | 81.1% | 9.7% | 4.8% | 1.5% | 2% | 0.77% | 0.22% |
| Apr 2026 | 80.8% | 9.7% | 4.8% | 1.6% | 1.9% | 0.94% | 0.22% |
| May 2026 | 83.1% | 8.4% | 4.1% | 1.5% | 2% | 0.8% | 0.15% |
| Jun 2026 | 82.7% | 8.5% | 4.9% | 1.5% | 1.6% | 0.64% | 0.15% |
| Jul 2026 | 77% | 12.5% | 5.6% | 1.8% | 2.2% | 0.73% | 0.21% |
| Aug 2026 | 78.1% | 11.6% | 5.7% | 1.8% | 1.9% | 0.74% | 0.21% |
| Sep 2026 | 80.3% | 9.7% | 5.8% | 1.7% | 1.6% | 0.61% | 0.18% |
How has the Boori and Touchwood comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Boori took it in September 2026.
- Across the 12 months ending September 2026, Boori’s share of searches among nursery furniture brands in New Zealand moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 450 to 480.
- Across the 12 months ending September 2026, Touchwood’s share of searches among nursery furniture brands in New Zealand held steady at 1.6%, and its estimated monthly branded searches moved from 540 to 450.
How did search popularity change for New Zealand nursery furniture brands in September 2026?
2 changes
In September 2026, Boori rose from 5th to 4th among nursery furniture brands in New Zealand.
In September 2026, Touchwood fell from 4th to 5th among nursery furniture brands in New Zealand.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Boori’s and Touchwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among nursery furniture brands
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