Boonies vs Muck Boot:Which is more popular?
In September 2026, Boonies had more branded searches than Muck Boot among gumboot brands in New Zealand. Boonies had about 390 branded searches, while Muck Boot had 270. Boonies made up 5.5% of all gumboot brand searches we track, and Muck Boot accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about gumboot brands, Muck Boot appeared in two of the five answers and Boonies in one. Muck Boot was mentioned before Boonies in every answer that named either.
Who do people search for more?
Boonies, about 44% more searches than Muck Boot
Who does AI mention more?
Muck Boot, mentioned in 2 of 5 answers, Boonies in 1
Who does AI recommend more?
Muck Boot, named ahead of Boonies in 2 of 2 answers
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Top gumboot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Muck Boot was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Boonies was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Muck Boot was listed before Boonies in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Skellerup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bogs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Muck Boot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merry People1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Boonies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gumboot brands
5 answers
Asked ChatGPT
“Which gumboot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gumboot brands in New Zealand?”
Asked ChatGPT
“What's the best gumboot brand in New Zealand for wet muddy ground?”
Searched Google, AI Overview
“gumboots nz”
Searched Google, AI Overview
“waterproof boots nz”
- 1Bogs
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Boonies or Muck Boot more popular in search?
This chart shows how often people search Google for Boonies and Muck Boot by name. Each line represents a brand's share of searches for all six gumboot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Boonies, Muck Boot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skellerup | Merry People | Hunter | Boonies | Muck Boot | Bogs |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 43.5% | 6.8% | 4% | 5.1% | 1.2% |
| Nov 2025 | 37% | 44.1% | 8% | 5.2% | 4.4% | 1.2% |
| Dec 2025 | 34.6% | 41.3% | 14.2% | 3.9% | 5% | 0.93% |
| Jan 2026 | 34.3% | 43.1% | 11.6% | 3.6% | 5.7% | 1.7% |
| Feb 2026 | 38.8% | 43% | 8.6% | 3% | 5.8% | 0.87% |
| Mar 2026 | 23.7% | 59.8% | 7.1% | 4.2% | 4.3% | 0.86% |
| Apr 2026 | 18.4% | 67.6% | 5.7% | 3.7% | 3.8% | 0.69% |
| May 2026 | 25.8% | 59.2% | 5.4% | 4.9% | 4% | 0.67% |
| Jun 2026 | 31.7% | 50.9% | 5.5% | 6.1% | 5.1% | 0.77% |
| Jul 2026 | 34% | 47.3% | 7.2% | 5.8% | 4.9% | 0.73% |
| Aug 2026 | 37.5% | 43.6% | 9.1% | 4.9% | 4.1% | 0.92% |
| Sep 2026 | 41.3% | 39.5% | 9.4% | 5.5% | 3.8% | 0.56% |
How has the Boonies and Muck Boot comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Boonies took it in November 2025, Muck Boot took it in December 2025, Boonies took it in May 2026.
- Across the 12 months ending September 2026, Boonies’ share of searches among gumboot brands in New Zealand moved from 4% to 5.5%, and its estimated monthly branded searches moved from 260 to 390.
- Across the 12 months ending September 2026, Muck Boot’s share of searches among gumboot brands in New Zealand moved from 5.1% to 3.8%, and its estimated monthly branded searches moved from 330 to 270.
How did search popularity change for New Zealand gumboot brands in September 2026?
2 changes
In September 2026, Boonies gained share of searches among gumboot brands in New Zealand, from 4.9% to 5.5%.
Muck Boot’s share of searches among gumboot brands in New Zealand has lost ground for 3 months in a row, from 5.1% to 3.8% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Boonies’ and Muck Boot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among gumboot brands
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