Brandwave

Boh Runga vs Meadowlark:Which is more popular?

In September 2026, Boh Runga had more branded searches than Meadowlark among jewellery brands in New Zealand. Boh Runga had about 1,600 branded searches, while Meadowlark had 1,170. Boh Runga made up 1.9% of all jewellery brand searches we track, and Meadowlark accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about jewellery brands, Meadowlark appeared in four of the five answers and Boh Runga in three. Meadowlark was mentioned before Boh Runga in every answer that named either.

Among jewellery brands in New Zealand in September 2026

Who do people search for more?

Boh Runga, about 37% more searches than Meadowlark

Boh Runga 1.6K searchesMeadowlark 1.2K searches

Who does AI mention more?

Meadowlark, mentioned in 4 of 5 answers, Boh Runga in 3

Meadowlark in 4 of 5Boh Runga in 3 of 5

Who does AI recommend more?

Meadowlark, named ahead of Boh Runga in 4 of 4 answers

Meadowlark first in 4Boh Runga never first

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Top jewellery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Meadowlark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boh Runga was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Meadowlark was listed before Boh Runga in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meadowlark1st
  2. Zoe & Morgan2nd
  3. Michael Hill3rd
  4. Walker & Hall4th
  5. Boh Runga5th
  6. Pandora–
  7. Swarovski–
  8. Tiffany & Co.–
  9. Mejuri–
  10. Thomas Sabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Michael Hill4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoe & Morgan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meadowlark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walker & Hall3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boh Runga3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thomas Sabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Boh Runga or Meadowlark more popular in search?

This chart shows how often people search Google for Boh Runga and Meadowlark by name. Each line represents a brand's share of searches for all ten jewellery brands we track, month by month, from searches in New Zealand.

Boh Runga and Meadowlark among jewellery brands in New Zealand, by month

Share of searches by month for Boh Runga, Meadowlark. The figures are in the table below the chart.

View monthly share of searches table
MonthMichael HillPandoraSwarovskiTiffany & Co.Walker & HallZoe & MorganBoh RungaMeadowlarkMejuriThomas Sabo
Oct 202543%15.6%12.9%10.7%10%4.4%1.6%0.71%0.74%0.41%
Nov 202543.2%15.7%15.2%8.8%6.8%6.8%1.7%0.7%0.76%0.39%
Dec 202538.4%20.5%16.4%9.4%7.4%4%2.2%0.77%0.52%0.37%
Jan 202641.5%14.3%15%12.4%8%4.3%2.4%0.93%0.73%0.43%
Feb 202644.9%14.2%13.3%11.1%8.6%3.8%2%0.99%0.67%0.43%
Mar 202638.2%12.6%16.7%11.4%8.9%7.3%2.6%1.2%0.68%0.37%
Apr 202645.2%13.5%13.7%11.1%8.7%3.9%1.7%0.93%0.77%0.43%
May 202642.4%15.7%15.6%10.4%8.1%3.6%1.9%1.1%0.86%0.39%
Jun 202640.5%16.8%14.9%12%7.7%3.4%1.9%1.2%1.2%0.46%
Jul 202638.7%15.8%14.7%11.6%7.4%6.1%2.7%1.2%1.3%0.45%
Aug 202642.4%16%13.2%12.7%6.6%3.6%2.9%1.2%0.83%0.5%
Sep 202640.3%16.4%14.9%12.2%7.7%4.2%1.9%1.4%0.67%0.47%

How has the Boh Runga and Meadowlark comparison changed over the last 12 months?

3 findings
  • Boh Runga was ahead of Meadowlark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Boh Runga’s share of searches among jewellery brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, Meadowlark’s share of searches among jewellery brands in New Zealand moved from 0.71% to 1.4%, and its estimated monthly branded searches moved from 710 to 1.2K.

How did search popularity change for New Zealand jewellery brands in September 2026?

2 changes

  1. In September 2026, Boh Runga lost share of searches among jewellery brands in New Zealand, from 2.9% to 1.9%.

  2. Estimated monthly branded searches for Meadowlark in New Zealand rose 64.8% over 12 measured months, from 710 to 1.2K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Boh Runga’s and Meadowlark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boh Runga

1 branded search term

  • boh runga

Meadowlark

5 branded search terms

  • meadowlark bracelet
  • meadowlark charms
  • meadowlark earrings
  • meadowlark jewellery
  • meadowlark necklace

How the Brand Demand Index is measured

Other head-to-heads among jewellery brands

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