Brandwave

Boehringer Ingelheim Animal Health vs Elanco:Which is more popular?

In September 2026, Elanco had more branded searches than Boehringer Ingelheim Animal Health among animal health brands in New Zealand. Elanco had about 370 branded searches, while Boehringer Ingelheim Animal Health had 20. Elanco made up 19.4% of all animal health brand searches we track, and Boehringer Ingelheim Animal Health accounted for 1%. When we asked ChatGPT and Google AI Overviews about animal health brands, Boehringer Ingelheim Animal Health appeared in two of the five answers and Elanco in one. Boehringer Ingelheim Animal Health was mentioned before Elanco in every answer that named either.

Among animal health brands in New Zealand in September 2026

Who do people search for more?

Elanco, about 19 searches for every 1 for Boehringer Ingelheim Animal Health

Elanco 370 searchesBoehringer Ingelheim Animal Health 20 searches

Who does AI mention more?

Boehringer Ingelheim Animal Health, mentioned in 2 of 5 answers, Elanco in 1

Boehringer Ingelheim Animal Health in 2 of 5Elanco in 1 of 5

Who does AI recommend more?

Boehringer Ingelheim Animal Health, named ahead of Elanco in 2 of 2 answers

Boehringer Ingelheim Animal Health first in 2Elanco never first

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Top animal health brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Boehringer Ingelheim Animal Health was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elanco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boehringer Ingelheim Animal Health was listed before Elanco in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoetis1st
  2. MSD Animal Health2nd
  3. Virbac3rd
  4. Boehringer Ingelheim Animal Health4th
  5. Elanco5th
  6. Bomac–
  7. Jurox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MSD Animal Health3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virbac2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoetis2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boehringer Ingelheim Animal Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elanco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bomac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jurox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about animal health brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Boehringer Ingelheim Animal Health or Elanco more popular in search?

This chart shows how often people search Google for Boehringer Ingelheim Animal Health and Elanco by name. Each line represents a brand's share of searches for all seven animal health brands we track, month by month, from searches in New Zealand.

Boehringer Ingelheim Animal Health and Elanco among animal health brands in New Zealand, by month

Share of searches by month for Elanco, Boehringer Ingelheim Animal Health. The figures are in the table below the chart.

View monthly share of searches table
MonthVirbacZoetisElancoMSD Animal HealthBomacJuroxBoehringer Ingelheim Animal Health
Oct 202532.4%31.8%20.5%10.2%2.8%1.1%1.1%
Nov 202529.4%37.3%19.2%10.2%2.8%0.56%0.56%
Dec 202531.7%36.6%17.9%10.3%2.1%0.69%0.69%
Jan 202634.8%27.7%19.4%13.5%2.6%1.3%0.65%
Feb 202628.3%31.9%21.7%13.3%3%1.2%0.6%
Mar 202636.4%24.7%20.2%13.6%3.5%1%0.51%
Apr 202632.7%27.5%19.9%15.8%2.3%1.2%0.58%
May 202632.3%31.2%19.9%11.8%3.2%1.1%0.54%
Jun 202633.3%25.6%19.5%16.4%3.6%1%0.51%
Jul 202634.9%26.5%19.6%14.3%2.6%1.1%1.1%
Aug 202629.5%31.6%20%14.2%3.2%1.1%0.53%
Sep 202634.6%26.7%19.4%14.1%2.6%1.6%1%

How has the Boehringer Ingelheim Animal Health and Elanco comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand animal health brands in September 2026?

2 changes

  1. In September 2026, Boehringer Ingelheim Animal Health gained share of searches among animal health brands in New Zealand, from 0.53% to 1%.

  2. In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Boehringer Ingelheim Animal Health’s and Elanco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Boehringer Ingelheim Animal Health

1 branded search term

  • boehringer ingelheim animal health

Elanco

17 branded search terms

  • claro elanco
  • elanco
  • elanco animal
  • elanco animal health
  • elanco bayer
  • elanco cattle products
  • elanco dog products
  • elanco flea products
  • elanco interceptor plus
  • elanco pet
  • elanco pet health
  • elanco pet products
  • elanco poultry products
  • elanco products
  • elanco vet
  • elanco veterinary products
  • osurnia by elanco

How the Brand Demand Index is measured

Other head-to-heads among animal health brands

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