Blueair vs Dyson:Which is more popular by branded search in New Zealand?
In August 2026, Dyson had more branded searches than Blueair among air purifier brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to Blueair’s 120, and held a 73.5% Share of Search versus Blueair’s 0.16%.
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Which is more popular in search, Blueair or Dyson?
Compare the air purifier brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Blueair. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Philips | Levoit | Blueair | Coway |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 20.4% | 0.24% | 0.15% | 0.1% |
| Nov 2025 | 84% | 15.6% | 0.16% | 0.12% | 0.08% |
| Dec 2025 | 80.2% | 19.3% | 0.25% | 0.11% | 0.1% |
| Jan 2026 | 77.2% | 22.2% | 0.37% | 0.13% | 0.13% |
| Feb 2026 | 77.2% | 21.5% | 0.67% | 0.39% | 0.2% |
| Mar 2026 | 79.2% | 20% | 0.55% | 0.17% | 0.09% |
| Apr 2026 | 75% | 23.7% | 0.96% | 0.17% | 0.1% |
| May 2026 | 74.3% | 24.4% | 1.1% | 0.13% | 0.12% |
| Jun 2026 | 72.9% | 24.7% | 2.1% | 0.2% | 0.09% |
| Jul 2026 | 75.2% | 23.2% | 1.2% | 0.2% | 0.11% |
| Aug 2026 | 73.5% | 25.5% | 0.7% | 0.16% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Blueair and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Blueair in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blueair’s estimated Share of Search among air purifier brands in New Zealand moved from 0.15% to 0.16%, and its estimated monthly branded searches moved from 110 to 120.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand moved from 79.1% to 73.5%, and its estimated monthly branded searches moved from 57K to 55.6K.
How did search popularity change for New Zealand air purifier brands in August 2026?
1 change
In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Blueair’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blueair
6 branded search terms
- blueair
- blueair air filter
- blueair com
- blueair near me
- blueair nz
- blueair purifier
Dyson
26 branded search terms
- dyson
- dyson 8
- dyson air cleaner
- dyson air filter
- dyson air wrap
- dyson airwrap
- dyson co nz
- dyson cool fan
- dyson curling wand
- dyson fan
- dyson hair dryer
- dyson hair styler
- dyson hot cool fan
- dyson near me
- dyson nz
- dyson online
- dyson purifier
- dyson robot vacuum
- dyson stick vacuum
- dyson straightener
- dyson supersonic
- dyson v10
- dyson v11
- dyson v15 detect
- dyson vacuum
- dyson vacuum cleaner
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.