Blackstar vs Orange:Which is more popular?
In September 2026, Blackstar and Orange were level in searches among guitar amp brands in New Zealand, with an estimated 230 versus 210 branded searches, at 4.9% and 4.5% of the total. When we asked ChatGPT and Google AI Overviews about guitar amp brands, Orange appeared in all four answers and Blackstar in one. Orange was mentioned before Blackstar in every answer.
Who do people search for more?
Blackstar, about 10% more searches than Orange
Who does AI mention more?
Orange, mentioned in every answer we collected
Who does AI recommend more?
Orange, named ahead of Blackstar in every answer
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Top guitar amp brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Orange appeared in all four answers. Blackstar was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Orange was listed before Blackstar in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Orange4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fender3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Marshall3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Yamaha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Blackstar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about guitar amp brands
4 answers
Asked ChatGPT
“Which guitar amp brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar amp brands in New Zealand?”
Asked ChatGPT
“What's the best guitar amp brand in New Zealand for a guitar rig?”
Searched Google, AI Overview
“best guitar amp”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“guitar amplifier nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Blackstar or Orange more popular in search?
This chart shows how often people search Google for Blackstar and Orange by name. Each line represents a brand's share of searches for all seven guitar amp brands we track, month by month, from searches in New Zealand.
Share of searches by month for Blackstar, Orange. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Boss | Marshall | Yamaha | Blackstar | Orange | Vox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 6.8% | 8.1% | 5.3% | 3.3% | 4.6% | 5.3% |
| Nov 2025 | 66.1% | 8.3% | 8.3% | 5.1% | 4.2% | 3.8% | 4.2% |
| Dec 2025 | 64.4% | 8.5% | 8% | 6.7% | 3.9% | 4.6% | 3.9% |
| Jan 2026 | 68.1% | 7.7% | 6.8% | 4.7% | 4.2% | 4.9% | 3.5% |
| Feb 2026 | 66.7% | 7.9% | 7.4% | 6.7% | 3.1% | 4.4% | 3.8% |
| Mar 2026 | 70% | 6.8% | 6.8% | 5.5% | 3.3% | 3.7% | 3.9% |
| Apr 2026 | 71.9% | 5.6% | 7% | 5.6% | 2.7% | 3.8% | 3.4% |
| May 2026 | 71.9% | 5.3% | 6.7% | 5.3% | 3.8% | 3.4% | 3.6% |
| Jun 2026 | 72.2% | 5.3% | 6.9% | 4.2% | 4.2% | 3.8% | 3.3% |
| Jul 2026 | 68.7% | 7.1% | 7.7% | 5.2% | 3.9% | 3.6% | 3.9% |
| Aug 2026 | 68.6% | 5.8% | 6.9% | 5.1% | 4% | 4.6% | 5.1% |
| Sep 2026 | 67.2% | 6.6% | 6.6% | 6.2% | 4.9% | 4.5% | 3.9% |
How has the Blackstar and Orange comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Blackstar took it in November 2025, Orange took it in December 2025, Blackstar took it in May 2026, Orange took it in August 2026, Blackstar took it in September 2026.
- Across the 12 months ending September 2026, Blackstar’s share of searches among guitar amp brands in New Zealand moved from 3.3% to 4.9%, and its estimated monthly branded searches moved from 150 to 230.
- Across the 12 months ending September 2026, Orange’s share of searches among guitar amp brands in New Zealand moved from 4.6% to 4.5%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for New Zealand guitar amp brands in September 2026?
1 change
In September 2026, Blackstar overtook Vox and Orange to rank 5th among guitar amp brands in New Zealand, with 4.9% of the searches.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Blackstar’s and Orange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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