Brandwave

Black Burger vs Burger Wisconsin:Which is more popular?

In September 2026, Burger Wisconsin had more branded searches than Black Burger among gourmet burger restaurants in New Zealand. Burger Wisconsin had about 8,100 branded searches, while Black Burger had 2,400. Burger Wisconsin made up 3.9% of all gourmet burger restaurant searches we track, and Black Burger accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about gourmet burger restaurants, Black Burger appeared in two of the three answers and Burger Wisconsin in none.

Among gourmet burger restaurants in New Zealand in September 2026

Who do people search for more?

Burger Wisconsin, about 3 searches for every 1 for Black Burger

Burger Wisconsin 8.1K searchesBlack Burger 2.4K searches

Who does AI mention more?

Black Burger, mentioned in 2 of 3 answers, Burger Wisconsin in 0

Black Burger in 2 of 3Burger Wisconsin in 0 of 3

Who does AI recommend more?

Black Burger, the only one of the two named

Black Burger first in 2Burger Wisconsin never named

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Top gourmet burger restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Black Burger was mentioned in two out of three: in two of the three ChatGPT answers. Burger Wisconsin did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baby G Burger1st
  2. Fergburger2nd
  3. Burgout3rd
  4. Black Burger4th
  5. BurgerFuel5th
  6. RE Burger–
  7. Burger Wisconsin–
  8. Better Burger–
  9. Burger Burger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about gourmet burger restaurants

3 answers

  • Asked ChatGPT

    “Which burger restaurant should I go to in New Zealand?”

    1. 1Baby G Burger
    2. 2Burgout
    3. 3BurgerFuel

  • Asked ChatGPT

    “What are the best burger restaurants in New Zealand?”

    1. 1Fergburger
    2. 2Baby G Burger
    3. 3Black Burger
    4. 4Burgout

  • Asked ChatGPT

    “What's the best burger restaurant in New Zealand for gourmet burgers?”

    1. 1Fergburger
    2. 2Baby G Burger
    3. 3Black Burger

  • Searched Google, AI Overview

    “burger place auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best burger restaurant”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Black Burger or Burger Wisconsin more popular in search?

This chart shows how often people search Google for Black Burger and Burger Wisconsin by name. Each line represents a brand's share of searches for all nine gourmet burger restaurants we track, month by month, from searches in New Zealand.

Black Burger and Burger Wisconsin among gourmet burger restaurants in New Zealand, by month

Share of searches by month for Burger Wisconsin, Black Burger. The figures are in the table below the chart.

View monthly share of searches table
MonthFergburgerRE BurgerBurgerFuelBurger WisconsinBurgoutBetter BurgerBurger BurgerBaby G BurgerBlack Burger
Oct 202539.1%21.3%17.4%5.2%6.4%3.5%3.5%2.3%1.3%
Nov 202542.9%23.3%15.6%3.8%5.7%2.5%3.1%1.7%1.4%
Dec 202552.9%19.3%12.9%3.9%3.2%2.1%2.6%2.1%1.1%
Jan 202648%21.5%14.4%3.5%4.3%2.3%2.9%1.9%1.3%
Feb 202652.4%19.2%12.9%3.8%3.8%2.1%2.6%1.7%1.4%
Mar 202644.8%24.4%13.4%4%4.9%2.7%2.7%1.8%1.4%
Apr 202643.9%23.9%16%3.9%4.8%2.1%2.1%2.1%1.2%
May 202637.1%30.2%16.5%4%4%2.7%2.2%2.2%0.95%
Jun 202631.5%25.6%17.1%4.2%4.2%2.8%11.5%2.3%0.98%
Jul 202635.9%29.2%16%3.9%3.9%2.6%5.8%1.7%0.92%
Aug 202638.2%31.1%13.9%3.4%4.2%2.8%3.4%1.8%1.2%
Sep 202643.7%29.1%13%3.9%3.9%2.1%1.7%1.4%1.2%

How has the Black Burger and Burger Wisconsin comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gourmet burger restaurants in September 2026?

1 change

  1. In September 2026, Burger Wisconsin overtook Burgout and Burger Burger to rank 4th among gourmet burger restaurants in New Zealand, with 3.9% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Black Burger’s and Burger Wisconsin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Burger

1 branded search term

  • black burger

Burger Wisconsin

2 branded search terms

  • burger wisconsin
  • burgerwisconsin

How the Brand Demand Index is measured

Other head-to-heads among gourmet burger restaurants

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