B:HIVE vs Generator:Which is more popular in New Zealand?
In October 2026, B:HIVE had more branded searches than Generator among coworking spaces in New Zealand. B:HIVE had about 220 branded searches, while Generator had 10. B:HIVE made up 10.3% of all coworking space searches we track, and Generator accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about coworking spaces, B:HIVE appeared in two of the four answers and Generator in none.
Who do people search for more?
B:HIVE, about 22 searches for every 1 for Generator
Who does AI mention more?
B:HIVE, mentioned in 2 of 4 answers, Generator in 0
Who does AI recommend more?
B:HIVE, the only one of the two named
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Top coworking spaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, B:HIVE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Generator did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Workshop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Precinct Flex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GridAKL2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- B:HIVE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Spaces1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Regus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BizDojo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Generator0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coworking spaces
4 answers
Asked ChatGPT
“Which coworking space should I join in New Zealand?”
Asked ChatGPT
“What are the best coworking spaces in New Zealand?”
Asked ChatGPT
“What's the best coworking space in New Zealand for a flexible office?”
Searched Google, AI Overview
“best coworking space”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“flexible office space”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is B:HIVE or Generator more popular in search?
This chart shows how often people search Google for B:HIVE and Generator by name. Each line represents a brand's share of searches for all eight coworking spaces we track, month by month, from searches in New Zealand.
Share of searches by month for B:HIVE, Generator. The figures are in the table below the chart.
View monthly share of searches table
| Month | Regus | Precinct Flex | GridAKL | B:HIVE | BizDojo | The Workshop | Generator | Spaces |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 40.2% | 26.3% | 9.4% | 14.7% | 6.3% | 2.2% | 0.45% | 0.45% |
| Dec 2025 | 44.9% | 23.5% | 6.6% | 14% | 8.1% | 1.5% | 0.74% | 0.74% |
| Jan 2026 | 43.6% | 18.6% | 12.2% | 12.2% | 8.1% | 4.1% | 0.58% | 0.58% |
| Feb 2026 | 41.6% | 22.4% | 12.1% | 12.1% | 6.5% | 4.2% | 0.47% | 0.47% |
| Mar 2026 | 37.2% | 19.8% | 16.1% | 15.3% | 8.7% | 2.1% | 0.41% | 0.41% |
| Apr 2026 | 38.2% | 20.4% | 16.8% | 11% | 8.9% | 3.7% | 0.52% | 0.52% |
| May 2026 | 34.9% | 23% | 15.3% | 14.8% | 6.7% | 4.3% | 0.48% | 0.48% |
| Jun 2026 | 36.1% | 23.4% | 15.6% | 12.7% | 6.8% | 4.4% | 0.49% | 0.49% |
| Jul 2026 | 37.8% | 24.5% | 16.3% | 9.7% | 7.1% | 3.6% | 0.51% | 0.51% |
| Aug 2026 | 36.8% | 23.5% | 19.1% | 11.8% | 5.4% | 2.5% | 0.49% | 0.49% |
| Sep 2026 | 38.1% | 30.4% | 13.4% | 10.8% | 3.6% | 2.6% | 0.52% | 0.52% |
| Oct 2026 | 34.6% | 33.6% | 15% | 10.3% | 3.3% | 2.3% | 0.47% | 0.47% |
How has branded search for B:HIVE and Generator changed in New Zealand over the last 12 months?
3 findings
- B:HIVE was ahead of Generator in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, B:HIVE’s share of searches among coworking spaces in New Zealand moved from 14.7% to 10.3%, and its estimated monthly branded searches moved from 330 to 220.
- Across the 12 months ending October 2026, Generator’s share of searches among coworking spaces in New Zealand moved from 0.45% to 0.47%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand coworking spaces in October 2026?
1 change
In October 2026, B:HIVE lost share of searches among coworking spaces in New Zealand, from 10.8% to 10.3%.
How are B:HIVE’s and Generator’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using B:HIVE’s and Generator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coworking spaces
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