Bastion vs Saatchi & Saatchi:Which is more popular by branded search in New Zealand?
In August 2026, Bastion had more branded searches than Saatchi & Saatchi among creative and integrated agencies in New Zealand. Bastion was estimated to have 1.1K branded searches compared to Saatchi & Saatchi’s 770, and held a 10.1% Share of Search versus Saatchi & Saatchi’s 7.4%.
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Which is more popular in search, Bastion or Saatchi & Saatchi?
Creative advertising, brand and integrated marketing agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bastion, Saatchi & Saatchi. The figures are in the table below the chart.
View monthly share of search table
| Month | Stanley St | Bastion | McCann New Zealand | TBWA\New Zealand | Saatchi & Saatchi | Special Group | Colenso BBDO | VML | Chemistry | Motion Sickness | Ogilvy | Previously Unavailable | Pitchblack Partners | Augusto | Attraction Studio | Werk Agency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 9.2% | 1.6% | 6.1% | 17.6% | 7% | 4.4% | 10.4% | 3.7% | 3% | 4% | 3.1% | 1.6% | 2.7% | 1.3% | 2.4% |
| Nov 2025 | 35.8% | 8.8% | 1.9% | 5.4% | 10.9% | 6.2% | 4.8% | 6.3% | 3.7% | 2.7% | 3.5% | 3.3% | 2.1% | 1.7% | 1.7% | 1.4% |
| Dec 2025 | 37.4% | 7.6% | 7.1% | 5.3% | 9.5% | 5.4% | 4.1% | 4.6% | 2.1% | 2.3% | 3.1% | 2.3% | 2.7% | 1.8% | 1.2% | 3.4% |
| Jan 2026 | 46.6% | 6.4% | 3.3% | 4.8% | 8.1% | 4.9% | 5.1% | 4.1% | 2.1% | 1.7% | 3.4% | 2.3% | 1.8% | 1.9% | 1.8% | 1.8% |
| Feb 2026 | 29.3% | 13.8% | 4.3% | 7.7% | 9.1% | 4.4% | 4.8% | 4.5% | 4.5% | 3.4% | 2.9% | 3.4% | 2.1% | 1.7% | 2.1% | 1.7% |
| Mar 2026 | 28.6% | 8.9% | 6.3% | 5.1% | 8.4% | 5.1% | 5.7% | 4% | 7.6% | 6% | 3.1% | 3.2% | 2.5% | 1.7% | 2.1% | 1.7% |
| Apr 2026 | 29.3% | 7.1% | 11.5% | 5.2% | 6.2% | 5.1% | 4.8% | 4% | 4% | 7.4% | 3.6% | 3.4% | 2.6% | 1.8% | 2.1% | 1.7% |
| May 2026 | 24.7% | 11.5% | 11.3% | 5.7% | 6.3% | 6.6% | 4% | 4.7% | 5.8% | 4.1% | 3.3% | 3.4% | 2.7% | 1.7% | 2.2% | 2.2% |
| Jun 2026 | 23.9% | 9.9% | 11% | 5.6% | 7.3% | 7.6% | 5.9% | 4.9% | 5.4% | 3.5% | 3.4% | 3.4% | 2.1% | 1.7% | 2.1% | 2.6% |
| Jul 2026 | 25.9% | 8.7% | 12.6% | 5.8% | 6.7% | 6% | 6.4% | 4.6% | 3.7% | 4.3% | 3.8% | 2.9% | 2.3% | 2.3% | 1.8% | 2.3% |
| Aug 2026 | 27.9% | 10.1% | 10.1% | 7.7% | 7.4% | 6.2% | 4.6% | 4.2% | 3.7% | 3.7% | 3.1% | 2.6% | 2.5% | 2.2% | 2% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Bastion and Saatchi & Saatchi comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Bastion took it in February 2026.
- Across the 11 months ending August 2026, Bastion’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 9.2% to 10.1%, and its estimated monthly branded searches moved from 1K to 1.1K.
- Across the 11 months ending August 2026, Saatchi & Saatchi’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 17.6% to 7.4%, and its estimated monthly branded searches moved from 1.9K to 770.
How did search popularity change for New Zealand creative and integrated agencies in August 2026?
3 changes
In August 2026, TBWA\New Zealand overtook Saatchi & Saatchi to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.
In August 2026, Bastion overtook McCann New Zealand to rank 2nd among creative and integrated agencies in New Zealand, at 10.1%.
In August 2026, Saatchi & Saatchi gained estimated Share of Search among creative and integrated agencies in New Zealand, from 6.7% to 7.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bastion’s and Saatchi & Saatchi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bastion
3 branded search terms
- bastion aotearoa
- Bastion Design
- bastion shine
Saatchi & Saatchi
12 branded search terms
- Saatchi & Saatchi
- saatchi & saatchi auckland
- saatchi & saatchi new zealand
- Saatchi & Saatchi nz
- saatchi and saatchi
- saatchi and saatchi ads
- saatchi and saatchi auckland
- saatchi and saatchi new zealand
- saatchi and saatchi nz
- saatchi auckland
- saatchi nz
- saatchi saatchi nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.