Barrier Air vs LATAM Airlines:Which is more popular by branded search in New Zealand?
In August 2026, Barrier Air had more branded searches than LATAM Airlines among airlines flying new zealand travellers in New Zealand. Barrier Air was estimated to have 6K branded searches compared to LATAM Airlines’ 5.2K, and held a 0.35% Share of Search versus LATAM Airlines’ 0.3%.
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Which is more popular in search, Barrier Air or LATAM Airlines?
Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barrier Air, LATAM Airlines. The figures are in the table below the chart.
View monthly share of search table
| Month | Air New Zealand | Jetstar | Qantas | Singapore Airlines | Fiji Airways | Emirates | Cathay Pacific | Sounds Air | Air Chathams | Virgin Australia | Barrier Air | Originair | LATAM Airlines |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 20.4% | 7.9% | 4.3% | 4.1% | 3.2% | 1.4% | 0.87% | 1% | 0.85% | 0.43% | 0.63% | 0.29% |
| Nov 2025 | 51.7% | 21.6% | 8.8% | 4.5% | 3.6% | 4% | 1.7% | 0.9% | 1.1% | 0.7% | 0.57% | 0.53% | 0.27% |
| Dec 2025 | 48.5% | 23.7% | 9.6% | 4.2% | 4.1% | 3.9% | 1.7% | 1% | 1% | 0.66% | 0.66% | 0.51% | 0.29% |
| Jan 2026 | 56.4% | 17.7% | 8.2% | 4.4% | 3.5% | 4% | 1.7% | 1.1% | 0.86% | 0.7% | 0.56% | 0.53% | 0.28% |
| Feb 2026 | 53.3% | 18.4% | 10.1% | 4.4% | 3.3% | 4% | 2% | 1% | 0.83% | 1.1% | 0.53% | 0.74% | 0.31% |
| Mar 2026 | 53.5% | 18.4% | 7.6% | 5.3% | 3.4% | 5.8% | 2.1% | 0.85% | 0.74% | 0.74% | 0.45% | 0.51% | 0.59% |
| Apr 2026 | 55% | 17.7% | 9.5% | 4.7% | 4.5% | 2.9% | 1.8% | 0.78% | 0.94% | 1% | 0.5% | 0.45% | 0.3% |
| May 2026 | 55.8% | 18% | 8.5% | 5.3% | 4.1% | 3.1% | 2.1% | 0.71% | 0.67% | 0.6% | 0.37% | 0.39% | 0.33% |
| Jun 2026 | 56.9% | 17.8% | 7.8% | 5.1% | 4% | 3.1% | 2.1% | 0.81% | 0.65% | 0.69% | 0.42% | 0.39% | 0.28% |
| Jul 2026 | 58.7% | 15.6% | 8.1% | 5% | 4.1% | 3.2% | 2% | 0.85% | 0.66% | 0.71% | 0.41% | 0.39% | 0.32% |
| Aug 2026 | 55.6% | 17.6% | 9.6% | 5% | 4% | 3.1% | 2% | 0.84% | 0.74% | 0.54% | 0.35% | 0.33% | 0.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Barrier Air and LATAM Airlines comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: LATAM Airlines took it in March 2026, Barrier Air took it in April 2026.
- Across the 11 months ending August 2026, Barrier Air’s estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.43% to 0.35%, and its estimated monthly branded searches moved from 7.2K to 6K.
- Across the 11 months ending August 2026, LATAM Airlines’ estimated Share of Search among airlines flying new zealand travellers in New Zealand moved from 0.29% to 0.3%, and its estimated monthly branded searches moved from 4.8K to 5.2K.
How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?
1 change
Estimated monthly branded searches for Barrier Air in New Zealand fell 16.7% over 11 measured months, from 7.2K to 6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Barrier Air’s and LATAM Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barrier Air
2 branded search terms
- Barrier Air
- Barrier Air flights
LATAM Airlines
4 branded search terms
- LATAM Airlines
- LATAM Airlines NZ
- LATAM New Zealand
- LATAM NZ
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