Brandwave

Barker's of Geraldine vs Kaitaia Fire:Which is more popular?

In September 2026, Barker's of Geraldine had more branded searches than Kaitaia Fire among sauce and condiment brands in New Zealand. Barker's of Geraldine had about 3,220 branded searches, while Kaitaia Fire had 520. Barker's of Geraldine made up 18.1% of all sauce and condiment brand searches we track, and Kaitaia Fire accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about sauce and condiment brands, Barker's of Geraldine and Kaitaia Fire each appeared in two of the five answers. Barker's of Geraldine and Kaitaia Fire were each mentioned first in one of the two answers that named either.

Among sauce and condiment brands in New Zealand in September 2026

Who do people search for more?

Barker's of Geraldine, about 6 searches for every 1 for Kaitaia Fire

Barker's of Geraldine 3.2K searchesKaitaia Fire 520 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Barker's of Geraldine in 2 of 5Kaitaia Fire in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Barker's of Geraldine first in 1Kaitaia Fire first in 1

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Top sauce and condiment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barker's of Geraldine and Kaitaia Fire were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barker's of Geraldine and Kaitaia Fire were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wattie's1st
  2. Kaitaia Fire2nd
  3. Barker's of Geraldine3rd
  4. Tuimato4th
  5. Anathoth Farm5th
  6. Kikkoman6th
  7. Kewpie–
  8. Heinz–
  9. Masterfoods–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wattie's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barker's of Geraldine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kikkoman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kaitaia Fire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anathoth Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tuimato2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kewpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterfoods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sauce and condiment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Barker's of Geraldine or Kaitaia Fire more popular in search?

This chart shows how often people search Google for Barker's of Geraldine and Kaitaia Fire by name. Each line represents a brand's share of searches for all nine sauce and condiment brands we track, month by month, from searches in New Zealand.

Barker's of Geraldine and Kaitaia Fire among sauce and condiment brands in New Zealand, by month

Share of searches by month for Barker's of Geraldine, Kaitaia Fire. The figures are in the table below the chart.

View monthly share of searches table
MonthKewpieWattie'sBarker's of GeraldineHeinzKikkomanKaitaia FireMasterfoodsAnathoth FarmTuimato
Oct 202521.9%30.6%23.9%12.3%5.2%3%2%0.54%0.54%
Nov 202522.2%26.7%28.9%11.1%4.6%3.2%2%0.86%0.55%
Dec 202518.6%21.7%36.8%11.5%4.3%3.2%2.4%1.1%0.44%
Jan 202622.2%27.5%23.9%12.8%6.2%3.7%2.4%0.67%0.55%
Feb 202623.8%28.1%20.6%13.6%7%3.4%2.3%0.72%0.46%
Mar 20268.9%68.4%7.7%9.2%2.9%1.5%0.93%0.34%0.12%
Apr 202625.1%30.3%17.9%11.4%9.1%2.8%2.4%0.51%0.4%
May 202622.6%31.2%16.3%10.9%13.6%2.5%2%0.46%0.35%
Jun 202625.1%23.2%15%13.5%17.4%2.8%2.3%0.51%0.28%
Jul 202626.6%26.7%16.3%13.2%10.5%2.9%2.8%0.54%0.42%
Aug 202623.7%30.5%17.2%12.6%9.1%3.4%2.5%0.59%0.37%
Sep 202630.7%26.9%18.1%11.4%6.9%2.9%2.3%0.51%0.28%

How has the Barker's of Geraldine and Kaitaia Fire comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sauce and condiment brands in September 2026?

1 change

  1. In September 2026, Barker's of Geraldine gained share of searches among sauce and condiment brands in New Zealand, from 17.2% to 18.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Barker's of Geraldine’s and Kaitaia Fire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barker's of Geraldine

2 branded search terms

  • barkers of geraldine
  • barkers sauce

Kaitaia Fire

2 branded search terms

  • kaitaia fire
  • kaitaia fire ltd

How the Brand Demand Index is measured

Other head-to-heads among sauce and condiment brands

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