Barfoot & Thompson vs Tremains:Which is more popular by branded search in New Zealand?
In August 2026, Barfoot & Thompson had more branded searches than Tremains among residential real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 18.8K branded searches compared to Tremains’ 1K, and held a 16.2% Share of Search versus Tremains’ 0.9%.
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Which is more popular in search, Barfoot & Thompson or Tremains?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barfoot & Thompson, Tremains. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Barfoot & Thompson | Bayleys | Arizto | Property Brokers | Lodge Real Estate | LJ Hooker | Tall Poppy | Raine & Horne | Summit Real Estate | Professionals Real Estate | New Zealand Sotheby’s International Realty | EVES Real Estate | Tommy’s Real Estate | Lowe & Co | Tremains | First National Real Estate | One Agency | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.1% | 19.6% | 16.5% | 10.8% | 5.8% | 8.2% | 3% | 2.7% | 1.6% | 1.5% | 1.6% | 1.4% | 0.76% | 1.3% | 1.1% | 1.1% | 0.86% | 0.53% | 0.33% | 0.08% | 0.06% | 0.02% |
| Nov 2025 | 22.3% | 16.9% | 17.3% | 11.2% | 5.3% | 8.6% | 3.1% | 2.8% | 1.7% | 1.5% | 1.6% | 1.5% | 0.9% | 1.3% | 1% | 1.2% | 0.82% | 0.45% | 0.29% | 0.08% | 0.08% | 0.02% |
| Dec 2025 | 20.9% | 18.9% | 16% | 11.5% | 5.9% | 8% | 3% | 3.2% | 1.8% | 1.5% | 1.6% | 2% | 0.8% | 1.3% | 1% | 0.91% | 0.97% | 0.51% | 0.26% | 0.09% | 0.09% | 0.02% |
| Jan 2026 | 19.6% | 17.9% | 17.9% | 9.5% | 6.7% | 9% | 2.8% | 3.6% | 1.7% | 1.6% | 1.5% | 1.5% | 0.81% | 1.3% | 0.99% | 1.9% | 0.81% | 0.47% | 0.34% | 0.09% | 0.09% | 0.02% |
| Feb 2026 | 22% | 16.9% | 16.7% | 10.8% | 7.7% | 8.4% | 2.8% | 2.2% | 1.6% | 1.9% | 1.4% | 1.5% | 0.84% | 1.3% | 1.2% | 1.2% | 0.83% | 0.43% | 0.26% | 0.07% | 0.07% | 0.03% |
| Mar 2026 | 20.8% | 18.2% | 19.3% | 10.3% | 7.3% | 7.9% | 2.8% | 1.5% | 1.5% | 1.4% | 1.3% | 1.5% | 0.88% | 1.2% | 1% | 1.3% | 0.91% | 0.42% | 0.27% | 0.06% | 0.06% | 0.05% |
| Apr 2026 | 21.3% | 18.5% | 16.2% | 10.4% | 7.9% | 8.1% | 3.3% | 1.9% | 1.6% | 1.5% | 1.5% | 1.6% | 0.93% | 1.3% | 1.1% | 1.1% | 0.9% | 0.42% | 0.27% | 0.06% | 0.06% | 0.03% |
| May 2026 | 20.6% | 18.1% | 15.7% | 11.3% | 7.7% | 9.4% | 3.4% | 1.5% | 1.6% | 1.7% | 1.4% | 1.6% | 0.91% | 1.2% | 1.1% | 1.1% | 0.82% | 0.41% | 0.23% | 0.06% | 0.07% | 0.03% |
| Jun 2026 | 21.6% | 18.8% | 16.6% | 10.7% | 7.5% | 8.3% | 3.6% | 1.6% | 1.3% | 1.5% | 1.2% | 1.6% | 0.8% | 1.1% | 1.1% | 0.89% | 0.87% | 0.44% | 0.22% | 0.1% | 0.08% | 0.04% |
| Jul 2026 | 22.7% | 17% | 17.5% | 10.3% | 7.5% | 8.6% | 3.2% | 1.7% | 1.5% | 1.6% | 1.3% | 1.4% | 0.97% | 1.2% | 1.1% | 0.93% | 0.79% | 0.46% | 0.22% | 0.05% | 0.07% | 0.03% |
| Aug 2026 | 21.1% | 18.6% | 16.2% | 10.4% | 8.4% | 8.2% | 3% | 1.7% | 1.6% | 1.4% | 1.4% | 1.3% | 1.3% | 1.3% | 1.2% | 1.1% | 0.9% | 0.42% | 0.26% | 0.08% | 0.03% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Barfoot & Thompson and Tremains comparison changed over the last 12 months?
3 findings
- Barfoot & Thompson was ahead of Tremains in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among residential real estate agencies in New Zealand moved from 16.5% to 16.2%, and its estimated monthly branded searches moved from 23.1K to 18.8K.
- Across the 11 months ending August 2026, Tremains’ estimated Share of Search among residential real estate agencies in New Zealand moved from 0.86% to 0.9%, and its estimated monthly branded searches moved from 1.2K to 1K.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
3 changes
In August 2026, Harcourts overtook Barfoot & Thompson to rank 2nd among residential real estate agencies in New Zealand, at 18.6%.
In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 17.5% to 16.2%.
Estimated monthly branded searches for Tremains in New Zealand fell 13.3% over 11 measured months, from 1.2K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Tremains’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barfoot & Thompson
7 branded search terms
- barfoot & thompson
- barfoot and thompson
- barfoot and thompson agents
- barfoot and thompson houses for sale
- barfoot and thompson real estate
- barfoot auckland
- barfoot thompson
Tremains
2 branded search terms
- tremains
- tremains real estate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.