Brandwave

Ballance Agri-Nutrients vs Fertilizer New Zealand:Which is more popular in New Zealand?

In October 2026, Ballance Agri-Nutrients had more branded searches than Fertilizer New Zealand among fertiliser suppliers in New Zealand. Ballance Agri-Nutrients had about 7,110 branded searches, while Fertilizer New Zealand had 50. Ballance Agri-Nutrients made up 61.8% of all fertiliser supplier searches we track, and Fertilizer New Zealand accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about fertiliser suppliers, Ballance Agri-Nutrients appeared in all five answers and Fertilizer New Zealand in two. Ballance Agri-Nutrients was mentioned before Fertilizer New Zealand in every answer.

Among fertiliser suppliers in New Zealand in October 2026

Who do people search for more?

Ballance Agri-Nutrients, about 142 searches for every 1 for Fertilizer New Zealand

Ballance Agri-Nutrients 7.1K searchesFertilizer New Zealand 50 searches

Who does AI mention more?

Ballance Agri-Nutrients, mentioned in every answer we collected

Ballance Agri-Nutrients in 5 of 5Fertilizer New Zealand in 2 of 5

Who does AI recommend more?

Ballance Agri-Nutrients, named ahead of Fertilizer New Zealand in every answer

Ballance Agri-Nutrients first in 5Fertilizer New Zealand never first

Follow Ballance Agri-Nutrients vs Fertilizer New Zealand and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top fertiliser suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ballance Agri-Nutrients appeared in all five answers. Fertilizer New Zealand was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ballance Agri-Nutrients was listed before Fertilizer New Zealand in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ballance Agri-Nutrients1st
  2. Ravensdown2nd
  3. Fertilizer New Zealand3rd
  4. Yara–
  5. Kiwi Fertiliser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fertilizer New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwi Fertiliser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fertiliser suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ballance Agri-Nutrients or Fertilizer New Zealand more popular in search?

This chart shows how often people search Google for Ballance Agri-Nutrients and Fertilizer New Zealand by name. Each line represents a brand's share of searches for all five fertiliser suppliers we track, month by month, from searches in New Zealand.

Ballance Agri-Nutrients and Fertilizer New Zealand among fertiliser suppliers in New Zealand, by month

Share of searches by month for Ballance Agri-Nutrients, Fertilizer New Zealand. The figures are in the table below the chart.

View monthly share of searches table
MonthBallance Agri-NutrientsRavensdownYaraKiwi FertiliserFertilizer New Zealand
Nov 202558.1%40%0.9%0.41%0.58%
Dec 202556.2%41.7%1%0.52%0.52%
Jan 202652.3%44.9%0.99%0.56%1.3%
Feb 202654.4%43.6%0.79%0.34%0.79%
Mar 202657.6%40.2%1%0.33%0.91%
Apr 202652.7%44.6%1.1%0.34%1.2%
May 202660.7%36.8%1.1%0.93%0.58%
Jun 202656%42.2%0.88%0.44%0.44%
Jul 202655.1%43.3%0.68%0.57%0.34%
Aug 202653.3%44.9%0.92%0.46%0.38%
Sep 202657.4%40.6%0.9%0.65%0.41%
Oct 202661.8%35.7%1.6%0.52%0.43%

How has branded search for Ballance Agri-Nutrients and Fertilizer New Zealand changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand fertiliser suppliers in October 2026?

2 changes

  1. In October 2026, Ballance Agri-Nutrients gained share of searches among fertiliser suppliers in New Zealand, from 57.4% to 61.8%.

  2. Estimated monthly branded searches for Fertilizer New Zealand in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in October 2026.

How are Ballance Agri-Nutrients’ and Fertilizer New Zealand’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Ballance Agri-Nutrients’ and Fertilizer New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ballance Agri-Nutrients

5 branded search terms

  • ballance
  • ballance agri
  • ballance agri nutrients
  • ballance agri nutrients ltd
  • ballance fertiliser

Fertilizer New Zealand

1 branded search term

  • fertilizer new zealand

How the Brand Demand Index is measured

Other head-to-heads among fertiliser suppliers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free