Bakemaster vs Nordic Ware:Which is more popular?
In September 2026, Nordic Ware had more branded searches than Bakemaster among bakeware brands in New Zealand. Nordic Ware had about 90 branded searches, while Bakemaster had 30. Nordic Ware made up 0.55% of all bakeware brand searches we track, and Bakemaster accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about bakeware brands, Nordic Ware appeared in four of the five answers and Bakemaster in three. Nordic Ware was mentioned before Bakemaster in every answer that named either.
Who do people search for more?
Nordic Ware, about 3 searches for every 1 for Bakemaster
Who does AI mention more?
Nordic Ware, mentioned in 4 of 5 answers, Bakemaster in 3
Who does AI recommend more?
Nordic Ware, named ahead of Bakemaster in 4 of 4 answers
Follow Bakemaster vs Nordic Ware and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bakeware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nordic Ware was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bakemaster was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nordic Ware was listed before Bakemaster in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wiltshire1st- Nordic Ware2nd
USA Pan3rd
Bakemaster4th
Le Creuset5th
Tala6th
Pyrex7th
KitchenAid–
Tramontina–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wiltshire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nordic Ware4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bakemaster3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- USA Pan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pyrex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bakeware brands
5 answers
Asked ChatGPT
“Which bakeware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bakeware brands in New Zealand?”
Asked ChatGPT
“What's the best bakeware brand in New Zealand for home baking?”
Searched Google, AI Overview
“baking tins nz”
Searched Google, AI Overview
“cake pans nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bakemaster or Nordic Ware more popular in search?
This chart shows how often people search Google for Bakemaster and Nordic Ware by name. Each line represents a brand's share of searches for all nine bakeware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nordic Ware, Bakemaster. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Pyrex | Wiltshire | Tramontina | Nordic Ware | Bakemaster | USA Pan | Tala |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 44.7% | 4% | 4% | 1.6% | 0.47% | 0.2% | 0.27% | 0.14% |
| Nov 2025 | 43.1% | 49.7% | 2.6% | 2.6% | 1.3% | 0.3% | 0.13% | 0.17% | 0.04% |
| Dec 2025 | 47.1% | 45.7% | 2.8% | 2.3% | 1.2% | 0.55% | 0.08% | 0.16% | 0.08% |
| Jan 2026 | 45.5% | 44.6% | 4.1% | 3.3% | 1.7% | 0.4% | 0.11% | 0.17% | 0.06% |
| Feb 2026 | 45.3% | 43.6% | 5% | 4.1% | 1.3% | 0.35% | 0.14% | 0.14% | 0.14% |
| Mar 2026 | 49.7% | 39.7% | 4.5% | 3.7% | 1.3% | 0.56% | 0.19% | 0.25% | 0.13% |
| Apr 2026 | 45.9% | 42.8% | 4% | 4% | 2% | 0.61% | 0.13% | 0.47% | 0.13% |
| May 2026 | 49.1% | 39.5% | 4.4% | 4.4% | 1.6% | 0.43% | 0.18% | 0.24% | 0.12% |
| Jun 2026 | 50.1% | 38.5% | 4.4% | 4.4% | 1.4% | 0.55% | 0.12% | 0.31% | 0.12% |
| Jul 2026 | 47.6% | 36.4% | 4.1% | 7.4% | 3.1% | 0.63% | 0.17% | 0.51% | 0.11% |
| Aug 2026 | 49.3% | 38.1% | 4.3% | 5.2% | 1.9% | 0.54% | 0.12% | 0.42% | 0.12% |
| Sep 2026 | 49% | 39.6% | 4.4% | 4.4% | 1.6% | 0.55% | 0.18% | 0.18% | 0.12% |
How has the Bakemaster and Nordic Ware comparison changed over the last 12 months?
3 findings
- Nordic Ware was ahead of Bakemaster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bakemaster’s share of searches among bakeware brands in New Zealand moved from 0.2% to 0.18%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, Nordic Ware’s share of searches among bakeware brands in New Zealand moved from 0.47% to 0.55%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for New Zealand bakeware brands in September 2026?
2 changes
In September 2026, Bakemaster rose from 8th to 7th among bakeware brands in New Zealand.
Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bakemaster’s and Nordic Ware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bakemaster
2 branded search terms
- bakemaster
- bakemaster bakeware
Nordic Ware
1 branded search term
- nordic ware
Other head-to-heads among bakeware brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.