Awnings Direct vs Luxaflex:Which is more popular?

In September 2026, Luxaflex had more branded searches than Awnings Direct among awnings brands in New Zealand. Luxaflex had about 210 branded searches, while Awnings Direct had 30. Luxaflex made up 13.1% of all awnings brand searches we track, and Awnings Direct accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about awnings brands, Awnings Direct appeared in two of the five answers and Luxaflex in none.

Among awnings brands in New Zealand in September 2026

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Top awnings brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Awnings Direct was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Luxaflex did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Cool Awnings	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Awnings Direct	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Llaza	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Stratco	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Luxaflex	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Sunbrella	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Cool Awnings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Awnings Direct2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Llaza2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stratco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Luxaflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbrella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about awnings brands

5 answers

Asked ChatGPT
“Which awning brand should I buy in New Zealand?”
1. 1Cool Awnings
2. 2Awnings Direct
Asked ChatGPT
“What are the best awning brands in New Zealand?”
Asked ChatGPT
“What's the best awning brand in New Zealand for outdoor shade?”
1. 1Cool Awnings
2. 2Llaza
Searched Google, AI Overview
“awnings nz”
1. 1Cool Awnings
Searched Google, AI Overview
“window awnings nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Awnings Direct or Luxaflex more popular in search?

This chart shows how often people search Google for Awnings Direct and Luxaflex by name. Each line represents a brand's share of searches for all six awnings brands we track, month by month, from searches in New Zealand.

Awnings Direct and Luxaflex among awnings brands in New Zealand, by month

Month	Stratco	Cool Awnings	Luxaflex	Sunbrella	Awnings Direct	Llaza
Oct 2025	57%	25.9%	9.2%	6.1%	0.88%	0.88%
Nov 2025	46.3%	27.3%	9.7%	14.8%	0.93%	0.93%
Dec 2025	49.2%	26.8%	7.8%	14.5%	0.56%	1.1%
Jan 2026	49.2%	26.8%	9.5%	11.7%	1.1%	1.7%
Feb 2026	50.3%	27.4%	12%	8%	1.7%	0.57%
Mar 2026	51.5%	28.1%	12.3%	6.4%	0.58%	1.2%
Apr 2026	56.8%	20.6%	11%	9%	1.3%	1.3%
May 2026	48.3%	26.2%	14.1%	9.4%	0.67%	1.3%
Jun 2026	49%	26.5%	14.3%	7.5%	1.4%	1.4%
Jul 2026	52.9%	23.5%	15.4%	5.1%	1.5%	1.5%
Aug 2026	45.6%	30.4%	10.8%	8.9%	2.5%	1.9%
Sep 2026	45%	30%	13.1%	8.8%	1.9%	1.3%

How has the Awnings Direct and Luxaflex comparison changed over the last 12 months?

3 findings

Luxaflex was ahead of Awnings Direct in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Awnings Direct’s share of searches among awnings brands in New Zealand moved from 0.88% to 1.9%, and its estimated monthly branded searches moved from 20 to 30.
Across the 12 months ending September 2026, Luxaflex’s share of searches among awnings brands in New Zealand moved from 9.2% to 13.1%, and its estimated monthly branded searches held steady at 210.

How did search popularity change for New Zealand awnings brands in September 2026?

2 changes

In September 2026, Luxaflex gained share of searches among awnings brands in New Zealand, from 10.8% to 13.1%.
In September 2026, Awnings Direct lost share of searches among awnings brands in New Zealand, from 2.5% to 1.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Awnings Direct’s and Luxaflex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.