Brandwave

How popular isAwnings Direct?

In September 2026, people searched for Awnings Direct by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 1.9% of all New Zealand awnings brand searches, placing Awnings Direct fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about awnings brands, Awnings Direct appeared in two of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Awnings Direct is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. StratcoShare of searches 45%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Cool AwningsShare of searches 30%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LuxaflexShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SunbrellaShare of searches 8.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Awnings DirectShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top awnings brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Awnings Direct was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Awnings Direct is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cool Awnings1st
  2. Awnings Direct2nd
  3. Llaza3rd
  4. Stratco–
  5. Luxaflex–
  6. Sunbrella–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cool Awnings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awnings Direct2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Llaza2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stratco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luxaflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbrella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about awnings brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which awnings brands compete with Awnings Direct?

Awnings Direct against awnings brands in New Zealand, by month

Share of searches by month for Stratco, Cool Awnings, Luxaflex, Sunbrella, Awnings Direct. The figures are in the table below the chart.

View monthly share of searches table
MonthStratcoCool AwningsLuxaflexSunbrellaAwnings DirectLlaza
Oct 202557%25.9%9.2%6.1%0.88%0.88%
Nov 202546.3%27.3%9.7%14.8%0.93%0.93%
Dec 202549.2%26.8%7.8%14.5%0.56%1.1%
Jan 202649.2%26.8%9.5%11.7%1.1%1.7%
Feb 202650.3%27.4%12%8%1.7%0.57%
Mar 202651.5%28.1%12.3%6.4%0.58%1.2%
Apr 202656.8%20.6%11%9%1.3%1.3%
May 202648.3%26.2%14.1%9.4%0.67%1.3%
Jun 202649%26.5%14.3%7.5%1.4%1.4%
Jul 202652.9%23.5%15.4%5.1%1.5%1.5%
Aug 202645.6%30.4%10.8%8.9%2.5%1.9%
Sep 202645%30%13.1%8.8%1.9%1.3%

  1. 1.Stratco

    45%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Cool Awnings

    30%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Luxaflex

    13.1%

    Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +2.4 points.

  4. 4.Sunbrella

    8.8%

    Held 4th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Awnings Direct

    1.9%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.7 points.

  6. 6.Llaza

    1.3%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.6 points.

Compare popularity between Awnings Direct and its closest rivals

How has branded search demand for Awnings Direct changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Awnings Direct in New Zealand rose from 20 to 30.
  • Across the 12 months ending September 2026, Awnings Direct’s share of searches among awnings brands in New Zealand increased from 0.88% to 1.9%.
  • Across the 12 months ending September 2026, Awnings Direct’s share of searches among awnings brands in New Zealand peaked at 2.5% in August 2026 and was lowest at 0.56% in December 2025.

How did search popularity change for New Zealand awnings brands in September 2026?

5 changes

  1. In September 2026, Luxaflex gained share of searches among awnings brands in New Zealand, from 10.8% to 13.1%.

  2. In September 2026, Awnings Direct lost share of searches among awnings brands in New Zealand, from 2.5% to 1.9%.

  3. In September 2026, Llaza lost share of searches among awnings brands in New Zealand, from 1.9% to 1.3%.

  4. In September 2026, Stratco lost share of searches among awnings brands in New Zealand, from 45.6% to 45%.

  5. Estimated monthly branded searches for Cool Awnings in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Awnings Direct’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Awnings Direct’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • awnings direct

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How the Brand Demand Index is measured

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