Awnings Direct vs Cool Awnings:Which is more popular?
In September 2026, Cool Awnings had more branded searches than Awnings Direct among awnings brands in New Zealand. Cool Awnings had about 480 branded searches, while Awnings Direct had 30. Cool Awnings made up 30% of all awnings brand searches we track, and Awnings Direct accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about awnings brands, Cool Awnings appeared in four of the five answers and Awnings Direct in two. Cool Awnings was mentioned before Awnings Direct in every answer.
Who do people search for more?
Cool Awnings, about 16 searches for every 1 for Awnings Direct
Who does AI mention more?
Cool Awnings, mentioned in 4 of 5 answers, Awnings Direct in 2
Who does AI recommend more?
Cool Awnings, named ahead of Awnings Direct in every answer
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Top awnings brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cool Awnings was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Awnings Direct was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cool Awnings was listed before Awnings Direct in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cool Awnings4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Awnings Direct2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Llaza2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stratco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Luxaflex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sunbrella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about awnings brands
5 answers
Asked ChatGPT
“Which awning brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best awning brands in New Zealand?”
Asked ChatGPT
“What's the best awning brand in New Zealand for outdoor shade?”
Searched Google, AI Overview
“awnings nz”
Searched Google, AI Overview
“window awnings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Awnings Direct or Cool Awnings more popular in search?
This chart shows how often people search Google for Awnings Direct and Cool Awnings by name. Each line represents a brand's share of searches for all six awnings brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cool Awnings, Awnings Direct. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stratco | Cool Awnings | Luxaflex | Sunbrella | Awnings Direct | Llaza |
|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 25.9% | 9.2% | 6.1% | 0.88% | 0.88% |
| Nov 2025 | 46.3% | 27.3% | 9.7% | 14.8% | 0.93% | 0.93% |
| Dec 2025 | 49.2% | 26.8% | 7.8% | 14.5% | 0.56% | 1.1% |
| Jan 2026 | 49.2% | 26.8% | 9.5% | 11.7% | 1.1% | 1.7% |
| Feb 2026 | 50.3% | 27.4% | 12% | 8% | 1.7% | 0.57% |
| Mar 2026 | 51.5% | 28.1% | 12.3% | 6.4% | 0.58% | 1.2% |
| Apr 2026 | 56.8% | 20.6% | 11% | 9% | 1.3% | 1.3% |
| May 2026 | 48.3% | 26.2% | 14.1% | 9.4% | 0.67% | 1.3% |
| Jun 2026 | 49% | 26.5% | 14.3% | 7.5% | 1.4% | 1.4% |
| Jul 2026 | 52.9% | 23.5% | 15.4% | 5.1% | 1.5% | 1.5% |
| Aug 2026 | 45.6% | 30.4% | 10.8% | 8.9% | 2.5% | 1.9% |
| Sep 2026 | 45% | 30% | 13.1% | 8.8% | 1.9% | 1.3% |
How has the Awnings Direct and Cool Awnings comparison changed over the last 12 months?
3 findings
- Cool Awnings was ahead of Awnings Direct in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Awnings Direct’s share of searches among awnings brands in New Zealand moved from 0.88% to 1.9%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 12 months ending September 2026, Cool Awnings’ share of searches among awnings brands in New Zealand moved from 25.9% to 30%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand awnings brands in September 2026?
2 changes
In September 2026, Awnings Direct lost share of searches among awnings brands in New Zealand, from 2.5% to 1.9%.
Estimated monthly branded searches for Cool Awnings in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Awnings Direct’s and Cool Awnings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Awnings Direct
1 branded search term
- awnings direct
Cool Awnings
1 branded search term
- cool awnings
Other head-to-heads among awnings brands
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