AWF vs Search Recruitment:Which is more popular?
In September 2026, AWF had more branded searches than Search Recruitment among Nelson recruitment agencies in New Zealand. AWF had about 50 branded searches, while Search Recruitment had 10. AWF made up 14.7% of all Nelson recruitment agency searches we track, and Search Recruitment accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Nelson recruitment agencies, Search Recruitment appeared in three of the four answers and AWF in two. Search Recruitment was mentioned before AWF in every answer.
Who do people search for more?
AWF, about 5 searches for every 1 for Search Recruitment
Who does AI mention more?
Search Recruitment, mentioned in 3 of 4 answers, AWF in 2
Who does AI recommend more?
Search Recruitment, named ahead of AWF in every answer
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Top Nelson recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Search Recruitment was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. AWF was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Search Recruitment was listed before AWF in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Search Recruitment1st
- A-Temp Recruitment2nd
- AWF3rd
- Nelson Labour Hire4th
Adecco5th
ALH6th
Intepeople7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- A-Temp Recruitment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nelson Labour Hire3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Search Recruitment3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Adecco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ALH2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- AWF2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Intepeople1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Nelson recruitment agencies
4 answers
Asked ChatGPT
“Which recruitment agency should I hire in Nelson, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Nelson, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Nelson, New Zealand for a new employee?”
Searched Google, AI Overview
“nelson recruitment agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“recruitment agencies nelson”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AWF or Search Recruitment more popular in search?
This chart shows how often people search Google for AWF and Search Recruitment by name. Each line represents a brand's share of searches for all seven Nelson recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for AWF, Search Recruitment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Intepeople | Adecco | ALH | AWF | Nelson Labour Hire | A-Temp Recruitment | Search Recruitment |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 18.9% | 16.2% | 18.9% | 13.5% | 10.8% | 0% |
| Nov 2025 | 16.7% | 19.4% | 16.7% | 19.4% | 11.1% | 13.9% | 2.8% |
| Dec 2025 | 32% | 8% | 16% | 12% | 8% | 20% | 4% |
| Jan 2026 | 31.7% | 24.4% | 17.1% | 7.3% | 12.2% | 4.9% | 2.4% |
| Feb 2026 | 21.9% | 21.9% | 21.9% | 15.6% | 9.4% | 6.3% | 3.1% |
| Mar 2026 | 21.9% | 15.6% | 28.1% | 9.4% | 9.4% | 9.4% | 6.3% |
| Apr 2026 | 30% | 20% | 20% | 13.3% | 10% | 3.3% | 3.3% |
| May 2026 | 27.6% | 27.6% | 17.2% | 10.3% | 6.9% | 6.9% | 3.4% |
| Jun 2026 | 19.4% | 22.6% | 22.6% | 9.7% | 9.7% | 9.7% | 6.5% |
| Jul 2026 | 22.6% | 29% | 25.8% | 6.5% | 9.7% | 3.2% | 3.2% |
| Aug 2026 | 28.6% | 17.9% | 21.4% | 10.7% | 7.1% | 10.7% | 3.6% |
| Sep 2026 | 26.5% | 17.6% | 17.6% | 14.7% | 14.7% | 5.9% | 2.9% |
How has the AWF and Search Recruitment comparison changed over the last 12 months?
3 findings
- AWF was ahead of Search Recruitment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWF’s share of searches among Nelson recruitment agencies in New Zealand moved from 18.9% to 14.7%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 12 months ending September 2026, Search Recruitment’s share of searches among Nelson recruitment agencies in New Zealand moved from 0% to 2.9%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for New Zealand Nelson recruitment agencies in September 2026?
2 changes
In September 2026, AWF overtook A-Temp Recruitment to rank 4th among Nelson recruitment agencies in New Zealand, with 14.7% of the searches.
In September 2026, Search Recruitment lost share of searches among Nelson recruitment agencies in New Zealand, from 3.6% to 2.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AWF’s and Search Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWF
1 branded search term
- awf nelson
Search Recruitment
1 branded search term
- search recruitment nelson
Other head-to-heads among Nelson recruitment agencies
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