Brandwave

AVR vs GRIMME:Which is more popular?

In September 2026, AVR had more branded searches than GRIMME among potato harvester brands in New Zealand. AVR had about 260 branded searches, while GRIMME had 50. AVR made up 3.1% of all potato harvester brand searches we track, and GRIMME accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about potato harvester brands, AVR and GRIMME each appeared in three of the five answers. GRIMME was mentioned before AVR in every answer that named either.

Among potato harvester brands in New Zealand in September 2026

Who do people search for more?

AVR, about 5 searches for every 1 for GRIMME

AVR 260 searchesGRIMME 50 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

AVR in 3 of 5GRIMME in 3 of 5

Who does AI recommend more?

GRIMME, named ahead of AVR in 3 of 3 answers

GRIMME first in 3AVR never first

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Top potato harvester brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AVR and GRIMME were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GRIMME was listed before AVR in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GRIMME1st
  2. AVR2nd
  3. Dewulf3rd
  4. Massey Ferguson4th
  5. John Deere5th
  6. Kubota6th
  7. New Holland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dewulf4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AVR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GRIMME3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Massey Ferguson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kubota1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato harvester brands

5 answers

  • Asked ChatGPT

    “Which potato harvester brand should I buy in New Zealand?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf

  • Asked ChatGPT

    “What are the best potato harvester brands in New Zealand?”

    1. 1GRIMME
    2. 2Dewulf
    3. 3AVR

  • Asked ChatGPT

    “What's the best potato harvester brand in New Zealand for a potato farm?”

    1. 1GRIMME
    2. 2AVR
    3. 3Dewulf

  • Searched Google, AI Overview

    “best potato harvester”

    1. 1Dewulf

  • Searched Google, AI Overview

    “farm machinery nz”

    1. 1Massey Ferguson
    2. 2John Deere
    3. 3Kubota

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AVR or GRIMME more popular in search?

This chart shows how often people search Google for AVR and GRIMME by name. Each line represents a brand's share of searches for all seven potato harvester brands we track, month by month, from searches in New Zealand.

AVR and GRIMME among potato harvester brands in New Zealand, by month

Share of searches by month for AVR, GRIMME. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandAVRGRIMMEDewulf
Oct 202545.2%28.8%15.9%7.5%2.2%0.21%0.1%
Nov 202541.8%29.6%18.1%7.3%2.6%0.4%0.1%
Dec 202547.9%27.8%16.8%5.5%1.6%0.34%0.11%
Jan 202641.3%31.3%17.7%7%2%0.36%0.24%
Feb 202640.1%28.3%22%7%2%0.36%0.12%
Mar 202636.7%26.1%28%6.2%2.2%0.53%0.21%
Apr 202640.4%29.6%21.4%5.7%2.5%0.24%0.12%
May 202639.6%28.7%21.8%6.9%2.5%0.12%0.35%
Jun 202638.4%26.8%24.3%8.1%1.9%0.34%0.22%
Jul 202641.5%29%17.3%8.6%3.1%0.29%0.15%
Aug 202642.5%25.9%19.5%9.1%2.6%0.25%0.13%
Sep 202640.2%29.4%18.1%8.5%3.1%0.59%0.12%

How has the AVR and GRIMME comparison changed over the last 12 months?

3 findings
  • AVR was ahead of GRIMME in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AVR’s share of searches among potato harvester brands in New Zealand moved from 2.2% to 3.1%, and its estimated monthly branded searches moved from 210 to 260.
  • Across the 12 months ending September 2026, GRIMME’s share of searches among potato harvester brands in New Zealand moved from 0.21% to 0.59%, and its estimated monthly branded searches moved from 20 to 50.

How did search popularity change for New Zealand potato harvester brands in September 2026?

2 changes

  1. Estimated monthly branded searches for GRIMME in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.

  2. Estimated monthly branded searches for AVR in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AVR’s and GRIMME’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AVR

1 branded search term

  • avr

GRIMME

1 branded search term

  • grimme

How the Brand Demand Index is measured

Other head-to-heads among potato harvester brands

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