Avis vs Thrifty:Which is more popular by branded search in New Zealand?
In August 2026, Avis had more branded searches than Thrifty among rental car companies in New Zealand. Avis was estimated to have 16.7K branded searches compared to Thrifty’s 2.9K, and held a 14.1% Share of Search versus Thrifty’s 2.5%.
Follow Avis vs Thrifty and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Avis or Thrifty?
Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avis, Thrifty. The figures are in the table below the chart.
View monthly share of search table
| Month | Snap Rentals | Avis | Hertz | Apex Car Rentals | Budget | GO Rentals | Ezi Car Rental | Europcar | Jucy | Enterprise Rent-A-Car | Thrifty | Ace Rental Cars |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.5% | 13.3% | 14.9% | 10.5% | 8.7% | 9% | 10.4% | 6.8% | 6.1% | 1.6% | 2.7% | 1.5% |
| Nov 2025 | 13.6% | 12.5% | 14.3% | 11.7% | 8.5% | 9.1% | 11.7% | 7.5% | 5.7% | 1.7% | 2% | 1.9% |
| Dec 2025 | 16.8% | 11.9% | 14.3% | 10.9% | 7.6% | 9.3% | 10.2% | 7.9% | 5.8% | 1.5% | 2.1% | 1.7% |
| Jan 2026 | 13.9% | 13.1% | 14.5% | 12.3% | 8.8% | 8.5% | 10.2% | 7.9% | 5.7% | 1.4% | 2.2% | 1.5% |
| Feb 2026 | 12.9% | 14.3% | 14.2% | 12.5% | 8.2% | 8.9% | 9.4% | 8.7% | 5.6% | 1.5% | 1.9% | 2% |
| Mar 2026 | 12.3% | 15.9% | 15.8% | 13% | 8.1% | 8.4% | 8.8% | 7% | 5.8% | 1.4% | 1.9% | 1.7% |
| Apr 2026 | 15.6% | 13.3% | 13.4% | 13.5% | 10% | 8.1% | 7.5% | 7.1% | 6.1% | 1.8% | 2.4% | 1.2% |
| May 2026 | 14.1% | 14% | 13.8% | 12.5% | 11.2% | 8.8% | 7.9% | 6.4% | 5.4% | 2.1% | 2.6% | 1.3% |
| Jun 2026 | 12.5% | 15.3% | 14.9% | 12.2% | 9.4% | 9.5% | 8.5% | 6.8% | 5.2% | 1.7% | 2.7% | 1.2% |
| Jul 2026 | 14.9% | 14.9% | 12.9% | 11.1% | 9.2% | 9.7% | 8.2% | 6.6% | 5.4% | 2.7% | 2.6% | 1.6% |
| Aug 2026 | 16.6% | 14.1% | 14% | 10.5% | 10% | 9.4% | 7.9% | 6% | 5.1% | 2.5% | 2.5% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Avis and Thrifty comparison changed over the last 12 months?
3 findings
- Avis was ahead of Thrifty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avis’ estimated Share of Search among rental car companies in New Zealand moved from 13.3% to 14.1%, and its estimated monthly branded searches moved from 17.8K to 16.7K.
- Across the 11 months ending August 2026, Thrifty’s estimated Share of Search among rental car companies in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand rental car companies in August 2026?
2 changes
In August 2026, Avis lost estimated Share of Search among rental car companies in New Zealand, from 14.9% to 14.1%.
Estimated monthly branded searches for Thrifty in New Zealand fell 18.5% over 11 measured months, from 3.6K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Avis’ and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avis
19 branded search terms
- avis
- avis airport
- avis and budget
- avis au
- avis auckland airport
- avis budget rental
- avis car
- avis car rental
- avis co nz
- avis hamilton
- avis hamilton airport
- avis near me
- avis nz
- avis online
- avis preferred
- avis rental
- avis rental airport
- avis rental near me
- avis sa
Thrifty
4 branded search terms
- thrifty auckland airport
- thrifty car rental
- thrifty car rental near me
- thrifty nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.