Brandwave

Authentic Digital vs Pure SEO:Which is more popular by branded search in New Zealand?

In August 2026, Pure SEO had more branded searches than Authentic Digital among performance and digital marketing agencies in New Zealand. Pure SEO was estimated to have 330 branded searches compared to Authentic Digital’s 90, and held an 11.2% Share of Search versus Authentic Digital’s 3.1%.

Share of Search among performance and digital marketing agencies in New Zealand in August 2026Which is more popular in search, Authentic Digital or Pure SEO?
Authentic Digital3.1%90 searches
vs
Pure SEO11.2%330 searches
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Which is more popular in search, Authentic Digital or Pure SEO?

SEO, paid media, analytics and digital growth agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Authentic Digital and Pure SEO among performance and digital marketing agencies in New Zealand, by month

Share of Search by month for Pure SEO, Authentic Digital. The figures are in the table below the chart.

View monthly share of search table
MonthThe Attention SeekerDigital InfluencePH DigitalPure SEOSprocket DigitalGlasshouse DigitalAro DigitalTraction MarketingRidiculous DigitalSEO WebsitesWeb WonksAtlas DigitalAuthentic Digital
Oct 202526.3%6.8%10.4%15.6%6.8%6.8%6.8%2.9%2.9%2.3%4.5%4.2%3.6%
Nov 202526.2%8.5%12.8%13.1%8.5%4.6%4.6%2.3%4.6%2.3%5.6%3.3%3.6%
Dec 202519.9%6.1%10.8%14.3%9.1%9.1%6.5%3%9.1%2.2%3.9%3%3%
Jan 202621.7%7.9%10.1%12%12%7.9%8.2%1.9%5.2%2.6%5.2%2.6%2.6%
Feb 202626.6%6.5%10%10%12%5.3%6.8%2.8%6.5%3.5%3.5%3.8%2.8%
Mar 202627.2%8.2%8.6%8.4%8.2%4.4%5.6%3.6%4.4%6.7%8.2%4.4%2.3%
Apr 202629.8%9.7%10%12.2%7.9%2.7%8.2%3.3%2.7%3.3%5.2%2.7%2.1%
May 202633.8%9.8%10.1%10.4%9.8%5.3%3.5%2.8%2.3%2.3%4.3%2.8%2.8%
Jun 202629.1%8.2%12.6%10.1%12.4%6.7%2.8%5.4%2.8%2.3%2.8%2.3%2.3%
Jul 202620.4%11.2%11.6%11.9%13.7%4.9%3.9%3.2%4.9%3.9%3.2%3.5%3.9%
Aug 202622%13.2%11.9%11.2%8.8%5.8%5.1%4.7%3.7%3.7%3.7%3.1%3.1%
Sep 2026—————————————

How has the Authentic Digital and Pure SEO comparison changed over the last 12 months?

How did search popularity change for New Zealand performance and digital marketing agencies in August 2026?

  1. In August 2026, Digital Influence overtook Pure SEO to rank 2nd among performance and digital marketing agencies in New Zealand, at 13.2%.

  2. In August 2026, Traction Marketing overtook Authentic Digital to rank 8th among performance and digital marketing agencies in New Zealand, at 4.7%.

  3. In August 2026, Web Wonks overtook Authentic Digital to rank 11th among performance and digital marketing agencies in New Zealand, at 3.7%.

  4. In August 2026, Authentic Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 3.9% to 3.1%.

  5. In August 2026, Pure SEO lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 11.9% to 11.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Authentic Digital’s and Pure SEO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Authentic Digital

1 branded search term

  • authentic digital

Pure SEO

3 branded search terms

  • Pure Seo
  • pure seo digital marketing
  • pure seo digital marketing agency

How the Brand Demand Index is measured

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