Atlas Digital vs Authentic Digital:Which is more popular by branded search in New Zealand?
In August 2026, Atlas Digital and Authentic Digital were level on Share of Search among performance and digital marketing agencies in New Zealand, with an estimated 90 branded searches each, at 3.1% estimated Share of Search each.
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Which is more popular in search, Atlas Digital or Authentic Digital?
SEO, paid media, analytics and digital growth agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Atlas Digital, Authentic Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | The Attention Seeker | Digital Influence | PH Digital | Pure SEO | Sprocket Digital | Glasshouse Digital | Aro Digital | Traction Marketing | Ridiculous Digital | SEO Websites | Web Wonks | Atlas Digital | Authentic Digital |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 6.8% | 10.4% | 15.6% | 6.8% | 6.8% | 6.8% | 2.9% | 2.9% | 2.3% | 4.5% | 4.2% | 3.6% |
| Nov 2025 | 26.2% | 8.5% | 12.8% | 13.1% | 8.5% | 4.6% | 4.6% | 2.3% | 4.6% | 2.3% | 5.6% | 3.3% | 3.6% |
| Dec 2025 | 19.9% | 6.1% | 10.8% | 14.3% | 9.1% | 9.1% | 6.5% | 3% | 9.1% | 2.2% | 3.9% | 3% | 3% |
| Jan 2026 | 21.7% | 7.9% | 10.1% | 12% | 12% | 7.9% | 8.2% | 1.9% | 5.2% | 2.6% | 5.2% | 2.6% | 2.6% |
| Feb 2026 | 26.6% | 6.5% | 10% | 10% | 12% | 5.3% | 6.8% | 2.8% | 6.5% | 3.5% | 3.5% | 3.8% | 2.8% |
| Mar 2026 | 27.2% | 8.2% | 8.6% | 8.4% | 8.2% | 4.4% | 5.6% | 3.6% | 4.4% | 6.7% | 8.2% | 4.4% | 2.3% |
| Apr 2026 | 29.8% | 9.7% | 10% | 12.2% | 7.9% | 2.7% | 8.2% | 3.3% | 2.7% | 3.3% | 5.2% | 2.7% | 2.1% |
| May 2026 | 33.8% | 9.8% | 10.1% | 10.4% | 9.8% | 5.3% | 3.5% | 2.8% | 2.3% | 2.3% | 4.3% | 2.8% | 2.8% |
| Jun 2026 | 29.1% | 8.2% | 12.6% | 10.1% | 12.4% | 6.7% | 2.8% | 5.4% | 2.8% | 2.3% | 2.8% | 2.3% | 2.3% |
| Jul 2026 | 20.4% | 11.2% | 11.6% | 11.9% | 13.7% | 4.9% | 3.9% | 3.2% | 4.9% | 3.9% | 3.2% | 3.5% | 3.9% |
| Aug 2026 | 22% | 13.2% | 11.9% | 11.2% | 8.8% | 5.8% | 5.1% | 4.7% | 3.7% | 3.7% | 3.7% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Atlas Digital and Authentic Digital comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Authentic Digital took it in November 2025, Atlas Digital took it in February 2026, Authentic Digital took it in July 2026.
- Across the 11 months ending August 2026, Atlas Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 4.2% to 3.1%, and its estimated monthly branded searches moved from 130 to 90.
- Across the 11 months ending August 2026, Authentic Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand performance and digital marketing agencies in August 2026?
4 changes
In August 2026, Traction Marketing overtook Atlas Digital to rank 8th among performance and digital marketing agencies in New Zealand, at 4.7%.
In August 2026, Web Wonks overtook Atlas Digital to rank 11th among performance and digital marketing agencies in New Zealand, at 3.7%.
In August 2026, Authentic Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 3.9% to 3.1%.
Estimated monthly branded searches for Atlas Digital in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Atlas Digital’s and Authentic Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atlas Digital
3 branded search terms
- atlas digital
- atlas digital marketing
- atlas digital nz
Authentic Digital
1 branded search term
- authentic digital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.