Brandwave

Artipoppe vs Tula:Which is more popular?

In September 2026, Artipoppe had more branded searches than Tula among baby carrier brands in New Zealand. Artipoppe had about 530 branded searches, while Tula had 40. Artipoppe made up 6.3% of all baby carrier brand searches we track, and Tula accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about baby carrier brands, Tula appeared in two of the four answers and Artipoppe in none.

Among baby carrier brands in New Zealand in September 2026

Who do people search for more?

Artipoppe, about 13 searches for every 1 for Tula

Artipoppe 530 searchesTula 40 searches

Who does AI mention more?

Tula, mentioned in 2 of 4 answers, Artipoppe in 0

Tula in 2 of 4Artipoppe in 0 of 4

Who does AI recommend more?

Tula, the only one of the two named

Tula first in 2Artipoppe never named

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Top baby carrier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tula was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Artipoppe did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ergobaby1st
  2. BabyBjörn2nd
  3. Boba3rd
  4. Tula4th
  5. Artipoppe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ergobaby4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BabyBjörn4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boba3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tula2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Artipoppe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby carrier brands

4 answers

  • Asked ChatGPT

    “Which baby carrier brand should I buy in New Zealand?”

    1. 1Ergobaby
    2. 2Boba
    3. 3BabyBjörn

  • Asked ChatGPT

    “What are the best baby carrier brands in New Zealand?”

    1. 1Ergobaby
    2. 2BabyBjörn
    3. 3Tula
    4. 4Boba

  • Asked ChatGPT

    “What's the best baby carrier brand in New Zealand for hands free carrying?”

    1. 1Ergobaby
    2. 2BabyBjörn
    3. 3Tula

  • Searched Google, AI Overview

    “best baby carrier”

    1. 1Ergobaby
    2. 2Boba
    3. 3BabyBjörn

  • Searched Google, AI Overview

    “newborn carrier nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Artipoppe or Tula more popular in search?

This chart shows how often people search Google for Artipoppe and Tula by name. Each line represents a brand's share of searches for all five baby carrier brands we track, month by month, from searches in New Zealand.

Artipoppe and Tula among baby carrier brands in New Zealand, by month

Share of searches by month for Artipoppe, Tula. The figures are in the table below the chart.

View monthly share of searches table
MonthErgobabyBobaBabyBjörnArtipoppeTula
Oct 202547.9%21.3%22.5%7.7%0.61%
Nov 202553.8%20.9%17.7%6.8%0.78%
Dec 202549%22.9%21.3%5.8%1%
Jan 202650.1%21.2%21.2%6.4%1%
Feb 202654.2%19.4%20.4%5.4%0.65%
Mar 202652.6%21%20%6%0.44%
Apr 202651.3%21.7%18.5%7.8%0.74%
May 202649.2%23.9%20.5%5.9%0.41%
Jun 202646.1%25.5%21.7%6.1%0.59%
Jul 202646.4%27.9%19.3%6%0.42%
Aug 202649%27.8%17.5%5.5%0.27%
Sep 202652.3%21.1%19.7%6.3%0.48%

How has the Artipoppe and Tula comparison changed over the last 12 months?

3 findings
  • Artipoppe was ahead of Tula in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Artipoppe’s share of searches among baby carrier brands in New Zealand moved from 7.7% to 6.3%, and its estimated monthly branded searches moved from 500 to 530.
  • Across the 12 months ending September 2026, Tula’s share of searches among baby carrier brands in New Zealand moved from 0.61% to 0.48%, and its estimated monthly branded searches held steady at 40.

How did search popularity change for New Zealand baby carrier brands in September 2026?

1 change

  1. In September 2026, Artipoppe gained share of searches among baby carrier brands in New Zealand, from 5.5% to 6.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Artipoppe’s and Tula’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Artipoppe

2 branded search terms

  • artipoppe
  • artipoppe carrier

Tula

1 branded search term

  • tula carrier

How the Brand Demand Index is measured

Other head-to-heads among baby carrier brands

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