Brandwave

BabyBjörn vs Ergobaby:Which is more popular?

In September 2026, Ergobaby had more branded searches than BabyBjörn among baby carrier brands in New Zealand. Ergobaby had about 4,380 branded searches, while BabyBjörn had 1,650. Ergobaby made up 52.3% of all baby carrier brand searches we track, and BabyBjörn accounted for 19.7%. When we asked ChatGPT and Google AI Overviews about baby carrier brands, both BabyBjörn and Ergobaby appeared in all four answers. Ergobaby was mentioned before BabyBjörn in every answer.

Among baby carrier brands in New Zealand in September 2026

Who do people search for more?

Ergobaby, about 3 searches for every 1 for BabyBjörn

Ergobaby 4.4K searchesBabyBjörn 1.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

BabyBjörn in 4 of 4Ergobaby in 4 of 4

Who does AI recommend more?

Ergobaby, named ahead of BabyBjörn in every answer

Ergobaby first in 3BabyBjörn never first

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Top baby carrier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both BabyBjörn and Ergobaby showed up in all four answers. Ergobaby was listed before BabyBjörn in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ergobaby1st
  2. BabyBjörn2nd
  3. Boba3rd
  4. Tula4th
  5. Artipoppe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ergobaby4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BabyBjörn4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Boba3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tula2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Artipoppe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby carrier brands

4 answers

  • Asked ChatGPT

    “Which baby carrier brand should I buy in New Zealand?”

    1. 1Ergobaby
    2. 2Boba
    3. 3BabyBjörn

  • Asked ChatGPT

    “What are the best baby carrier brands in New Zealand?”

    1. 1Ergobaby
    2. 2BabyBjörn
    3. 3Tula
    4. 4Boba

  • Asked ChatGPT

    “What's the best baby carrier brand in New Zealand for hands free carrying?”

    1. 1Ergobaby
    2. 2BabyBjörn
    3. 3Tula

  • Searched Google, AI Overview

    “best baby carrier”

    1. 1Ergobaby
    2. 2Boba
    3. 3BabyBjörn

  • Searched Google, AI Overview

    “newborn carrier nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is BabyBjörn or Ergobaby more popular in search?

This chart shows how often people search Google for BabyBjörn and Ergobaby by name. Each line represents a brand's share of searches for all five baby carrier brands we track, month by month, from searches in New Zealand.

BabyBjörn and Ergobaby among baby carrier brands in New Zealand, by month

Share of searches by month for Ergobaby, BabyBjörn. The figures are in the table below the chart.

View monthly share of searches table
MonthErgobabyBobaBabyBjörnArtipoppeTula
Oct 202547.9%21.3%22.5%7.7%0.61%
Nov 202553.8%20.9%17.7%6.8%0.78%
Dec 202549%22.9%21.3%5.8%1%
Jan 202650.1%21.2%21.2%6.4%1%
Feb 202654.2%19.4%20.4%5.4%0.65%
Mar 202652.6%21%20%6%0.44%
Apr 202651.3%21.7%18.5%7.8%0.74%
May 202649.2%23.9%20.5%5.9%0.41%
Jun 202646.1%25.5%21.7%6.1%0.59%
Jul 202646.4%27.9%19.3%6%0.42%
Aug 202649%27.8%17.5%5.5%0.27%
Sep 202652.3%21.1%19.7%6.3%0.48%

How has the BabyBjörn and Ergobaby comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baby carrier brands in September 2026?

2 changes

  1. In September 2026, Ergobaby gained share of searches among baby carrier brands in New Zealand, from 49% to 52.3%.

  2. In September 2026, BabyBjörn gained share of searches among baby carrier brands in New Zealand, from 17.5% to 19.7%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using BabyBjörn’s and Ergobaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BabyBjörn

7 branded search terms

  • baby bjorn
  • baby bjorn carrier
  • babybjorn
  • babybjorn carrier
  • babybjorn harmony carrier
  • harmony babybjorn
  • travel cot babybjorn

Ergobaby

11 branded search terms

  • carrier ergobaby 360
  • ergobaby
  • ergobaby 360
  • ergobaby carrier
  • ergobaby carrier newborn
  • ergobaby carrier original
  • ergobaby infant insert
  • ergobaby insert
  • ergobaby nursing pillow
  • ergobaby omni
  • ergobaby omni breeze

How the Brand Demand Index is measured

Other head-to-heads among baby carrier brands

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