Brandwave

Arrma vs Losi:Which is more popular?

In September 2026, Arrma had more branded searches than Losi among RC car brands in New Zealand. Arrma had about 190 branded searches, while Losi had 40. Arrma made up 7.7% of all RC car brand searches we track, and Losi accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about RC car brands, Arrma appeared in all five answers and Losi in four. Arrma was mentioned before Losi in three out of four answers.

Among RC car brands in New Zealand in September 2026

Who do people search for more?

Arrma, about 5 searches for every 1 for Losi

Arrma 190 searchesLosi 40 searches

Who does AI mention more?

Arrma, mentioned in every answer we collected

Arrma in 5 of 5Losi in 4 of 5

Who does AI recommend more?

Arrma, named ahead of Losi in 3 of 4 answers

Arrma first in 3Losi first in 1

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Top RC car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arrma appeared in all five answers. Losi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Arrma was listed before Losi in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrma1st
  2. Traxxas2nd
  3. Tamiya3rd
  4. Losi4th
  5. Axial5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tamiya5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arrma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traxxas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Axial4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Losi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about RC car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Arrma or Losi more popular in search?

This chart shows how often people search Google for Arrma and Losi by name. Each line represents a brand's share of searches for all five RC car brands we track, month by month, from searches in New Zealand.

Arrma and Losi among RC car brands in New Zealand, by month

Share of searches by month for Arrma, Losi. The figures are in the table below the chart.

View monthly share of searches table
MonthTraxxasTamiyaAxialArrmaLosi
Oct 202539.1%29.9%20.8%8.5%1.8%
Nov 202538.8%29.7%20.6%9.1%1.7%
Dec 202543%32.3%14%8.7%2%
Jan 202641.8%32%14.8%9.2%2.2%
Feb 202647.9%27.7%15.6%7.2%1.6%
Mar 202651.2%21.7%19.5%6.5%1.1%
Apr 202648.8%24.5%18.1%7.4%1.2%
May 202644%29.9%19.8%4%2.3%
Jun 202640.5%28.8%22.3%6.8%1.5%
Jul 202637%35.1%18.1%7.9%1.9%
Aug 202638.9%33.8%17.5%8%1.8%
Sep 202636.7%34.7%19.4%7.7%1.6%

How has the Arrma and Losi comparison changed over the last 12 months?

3 findings
  • Arrma was ahead of Losi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arrma’s share of searches among RC car brands in New Zealand moved from 8.5% to 7.7%, and its estimated monthly branded searches moved from 240 to 190.
  • Across the 12 months ending September 2026, Losi’s share of searches among RC car brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 50 to 40.

How did search popularity change for New Zealand RC car brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Arrma in New Zealand fell 20.8% over 12 measured months, from 240 to 190 in September 2026.

  2. Estimated monthly branded searches for Losi in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arrma’s and Losi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arrma

2 branded search terms

  • arrma
  • arrma rc car

Losi

1 branded search term

  • losi

How the Brand Demand Index is measured

Other head-to-heads among RC car brands

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