Aro Digital vs Ridiculous Digital:Which is more popular by branded search in New Zealand?
In August 2026, Aro Digital had more branded searches than Ridiculous Digital among performance and digital marketing agencies in New Zealand. Aro Digital was estimated to have 150 branded searches compared to Ridiculous Digital’s 110, and held a 5.1% Share of Search versus Ridiculous Digital’s 3.7%.
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Which is more popular in search, Aro Digital or Ridiculous Digital?
SEO, paid media, analytics and digital growth agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aro Digital, Ridiculous Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | The Attention Seeker | Digital Influence | PH Digital | Pure SEO | Sprocket Digital | Glasshouse Digital | Aro Digital | Traction Marketing | Ridiculous Digital | SEO Websites | Web Wonks | Atlas Digital | Authentic Digital |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 6.8% | 10.4% | 15.6% | 6.8% | 6.8% | 6.8% | 2.9% | 2.9% | 2.3% | 4.5% | 4.2% | 3.6% |
| Nov 2025 | 26.2% | 8.5% | 12.8% | 13.1% | 8.5% | 4.6% | 4.6% | 2.3% | 4.6% | 2.3% | 5.6% | 3.3% | 3.6% |
| Dec 2025 | 19.9% | 6.1% | 10.8% | 14.3% | 9.1% | 9.1% | 6.5% | 3% | 9.1% | 2.2% | 3.9% | 3% | 3% |
| Jan 2026 | 21.7% | 7.9% | 10.1% | 12% | 12% | 7.9% | 8.2% | 1.9% | 5.2% | 2.6% | 5.2% | 2.6% | 2.6% |
| Feb 2026 | 26.6% | 6.5% | 10% | 10% | 12% | 5.3% | 6.8% | 2.8% | 6.5% | 3.5% | 3.5% | 3.8% | 2.8% |
| Mar 2026 | 27.2% | 8.2% | 8.6% | 8.4% | 8.2% | 4.4% | 5.6% | 3.6% | 4.4% | 6.7% | 8.2% | 4.4% | 2.3% |
| Apr 2026 | 29.8% | 9.7% | 10% | 12.2% | 7.9% | 2.7% | 8.2% | 3.3% | 2.7% | 3.3% | 5.2% | 2.7% | 2.1% |
| May 2026 | 33.8% | 9.8% | 10.1% | 10.4% | 9.8% | 5.3% | 3.5% | 2.8% | 2.3% | 2.3% | 4.3% | 2.8% | 2.8% |
| Jun 2026 | 29.1% | 8.2% | 12.6% | 10.1% | 12.4% | 6.7% | 2.8% | 5.4% | 2.8% | 2.3% | 2.8% | 2.3% | 2.3% |
| Jul 2026 | 20.4% | 11.2% | 11.6% | 11.9% | 13.7% | 4.9% | 3.9% | 3.2% | 4.9% | 3.9% | 3.2% | 3.5% | 3.9% |
| Aug 2026 | 22% | 13.2% | 11.9% | 11.2% | 8.8% | 5.8% | 5.1% | 4.7% | 3.7% | 3.7% | 3.7% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Aro Digital and Ridiculous Digital comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Ridiculous Digital took it in December 2025, Aro Digital took it in January 2026, Ridiculous Digital took it in July 2026, Aro Digital took it in August 2026.
- Across the 11 months ending August 2026, Aro Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 6.8% to 5.1%, and its estimated monthly branded searches moved from 210 to 150.
- Across the 11 months ending August 2026, Ridiculous Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 2.9% to 3.7%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand performance and digital marketing agencies in August 2026?
3 changes
In August 2026, Aro Digital overtook Ridiculous Digital to rank 7th among performance and digital marketing agencies in New Zealand, at 5.1%.
In August 2026, Traction Marketing overtook Ridiculous Digital to rank 8th among performance and digital marketing agencies in New Zealand, at 4.7%.
In August 2026, Ridiculous Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 4.9% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Aro Digital’s and Ridiculous Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aro Digital
4 branded search terms
- Aro Digital
- aro digital strategy
- aro.digital
- arodigital
Ridiculous Digital
1 branded search term
- Ridiculous Digital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.