Apex Car Rentals vs Hertz:Which is more popular by branded search in New Zealand?
In August 2026, Hertz had more branded searches than Apex Car Rentals among rental car companies in New Zealand. Hertz was estimated to have 16.6K branded searches compared to Apex Car Rentals’ 12.4K, and held a 14% Share of Search versus Apex Car Rentals’ 10.5%.
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Which is more popular in search, Apex Car Rentals or Hertz?
Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hertz, Apex Car Rentals. The figures are in the table below the chart.
View monthly share of search table
| Month | Snap Rentals | Avis | Hertz | Apex Car Rentals | Budget | GO Rentals | Ezi Car Rental | Europcar | Jucy | Enterprise Rent-A-Car | Thrifty | Ace Rental Cars |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.5% | 13.3% | 14.9% | 10.5% | 8.7% | 9% | 10.4% | 6.8% | 6.1% | 1.6% | 2.7% | 1.5% |
| Nov 2025 | 13.6% | 12.5% | 14.3% | 11.7% | 8.5% | 9.1% | 11.7% | 7.5% | 5.7% | 1.7% | 2% | 1.9% |
| Dec 2025 | 16.8% | 11.9% | 14.3% | 10.9% | 7.6% | 9.3% | 10.2% | 7.9% | 5.8% | 1.5% | 2.1% | 1.7% |
| Jan 2026 | 13.9% | 13.1% | 14.5% | 12.3% | 8.8% | 8.5% | 10.2% | 7.9% | 5.7% | 1.4% | 2.2% | 1.5% |
| Feb 2026 | 12.9% | 14.3% | 14.2% | 12.5% | 8.2% | 8.9% | 9.4% | 8.7% | 5.6% | 1.5% | 1.9% | 2% |
| Mar 2026 | 12.3% | 15.9% | 15.8% | 13% | 8.1% | 8.4% | 8.8% | 7% | 5.8% | 1.4% | 1.9% | 1.7% |
| Apr 2026 | 15.6% | 13.3% | 13.4% | 13.5% | 10% | 8.1% | 7.5% | 7.1% | 6.1% | 1.8% | 2.4% | 1.2% |
| May 2026 | 14.1% | 14% | 13.8% | 12.5% | 11.2% | 8.8% | 7.9% | 6.4% | 5.4% | 2.1% | 2.6% | 1.3% |
| Jun 2026 | 12.5% | 15.3% | 14.9% | 12.2% | 9.4% | 9.5% | 8.5% | 6.8% | 5.2% | 1.7% | 2.7% | 1.2% |
| Jul 2026 | 14.9% | 14.9% | 12.9% | 11.1% | 9.2% | 9.7% | 8.2% | 6.6% | 5.4% | 2.7% | 2.6% | 1.6% |
| Aug 2026 | 16.6% | 14.1% | 14% | 10.5% | 10% | 9.4% | 7.9% | 6% | 5.1% | 2.5% | 2.5% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Apex Car Rentals and Hertz comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Apex Car Rentals took it in April 2026, Hertz took it in May 2026.
- Across the 11 months ending August 2026, Apex Car Rentals’ estimated Share of Search among rental car companies in New Zealand held steady at 10.5%, and its estimated monthly branded searches moved from 14.1K to 12.4K.
- Across the 11 months ending August 2026, Hertz’s estimated Share of Search among rental car companies in New Zealand moved from 14.9% to 14%, and its estimated monthly branded searches moved from 20K to 16.6K.
How did search popularity change for New Zealand rental car companies in August 2026?
2 changes
In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%.
In August 2026, Apex Car Rentals lost estimated Share of Search among rental car companies in New Zealand, from 11.1% to 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Apex Car Rentals’ and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apex Car Rentals
9 branded search terms
- apex car rental
- apex car rental auckland airport
- apex car rental near me
- apex car rental nz
- apex rentals
- apex rentals auckland airport
- apex rentals nz
- apexcarrentals
- apexrentals co nz
Hertz
20 branded search terms
- hertz
- hertz airport
- hertz auckland airport
- hertz ca
- hertz car
- hertz car hire
- hertz car rental
- hertz car rental near me
- hertz co nz
- hertz downtown
- hertz international car rental
- hertz lax
- hertz locations
- hertz near me
- hertz new zealand
- hertz nz
- hertz online
- hertz phone
- hertz rental
- hertz reservations
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.