Brandwave

Apex Car Rentals vs Enterprise Rent-A-Car:Which is more popular by branded search in New Zealand?

In August 2026, Apex Car Rentals had more branded searches than Enterprise Rent-A-Car among rental car companies in New Zealand. Apex Car Rentals was estimated to have 12.4K branded searches compared to Enterprise Rent-A-Car’s 3K, and held a 10.5% Share of Search versus Enterprise Rent-A-Car’s 2.5%.

Share of Search among rental car companies in New Zealand in August 2026Which is more popular in search, Apex Car Rentals or Enterprise Rent-A-Car?
Apex Car Rentals10.5%12.4K searches
vs
Enterprise Rent-A-Car2.5%3K searches
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Which is more popular in search, Apex Car Rentals or Enterprise Rent-A-Car?

Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apex Car Rentals and Enterprise Rent-A-Car among rental car companies in New Zealand, by month

Share of Search by month for Apex Car Rentals, Enterprise Rent-A-Car. The figures are in the table below the chart.

View monthly share of search table
MonthSnap RentalsAvisHertzApex Car RentalsBudgetGO RentalsEzi Car RentalEuropcarJucyEnterprise Rent-A-CarThriftyAce Rental Cars
Oct 202514.5%13.3%14.9%10.5%8.7%9%10.4%6.8%6.1%1.6%2.7%1.5%
Nov 202513.6%12.5%14.3%11.7%8.5%9.1%11.7%7.5%5.7%1.7%2%1.9%
Dec 202516.8%11.9%14.3%10.9%7.6%9.3%10.2%7.9%5.8%1.5%2.1%1.7%
Jan 202613.9%13.1%14.5%12.3%8.8%8.5%10.2%7.9%5.7%1.4%2.2%1.5%
Feb 202612.9%14.3%14.2%12.5%8.2%8.9%9.4%8.7%5.6%1.5%1.9%2%
Mar 202612.3%15.9%15.8%13%8.1%8.4%8.8%7%5.8%1.4%1.9%1.7%
Apr 202615.6%13.3%13.4%13.5%10%8.1%7.5%7.1%6.1%1.8%2.4%1.2%
May 202614.1%14%13.8%12.5%11.2%8.8%7.9%6.4%5.4%2.1%2.6%1.3%
Jun 202612.5%15.3%14.9%12.2%9.4%9.5%8.5%6.8%5.2%1.7%2.7%1.2%
Jul 202614.9%14.9%12.9%11.1%9.2%9.7%8.2%6.6%5.4%2.7%2.6%1.6%
Aug 202616.6%14.1%14%10.5%10%9.4%7.9%6%5.1%2.5%2.5%1.4%
Sep 2026————————————

How has the Apex Car Rentals and Enterprise Rent-A-Car comparison changed over the last 12 months?

How did search popularity change for New Zealand rental car companies in August 2026?

  1. In August 2026, Apex Car Rentals lost estimated Share of Search among rental car companies in New Zealand, from 11.1% to 10.5%.

  2. Estimated monthly branded searches for Enterprise Rent-A-Car in New Zealand rose 39.2% over 11 measured months, from 2.1K to 3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Apex Car Rentals’ and Enterprise Rent-A-Car’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apex Car Rentals

9 branded search terms

  • apex car rental
  • apex car rental auckland airport
  • apex car rental near me
  • apex car rental nz
  • apex rentals
  • apex rentals auckland airport
  • apex rentals nz
  • apexcarrentals
  • apexrentals co nz

Enterprise Rent-A-Car

5 branded search terms

  • enterprise car rental
  • enterprise car rental auckland airport
  • enterprise car rental near me
  • enterprise car rental nz
  • enterprise rent a car rental

How the Brand Demand Index is measured

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