Brandwave

Aotearoa New Zealand Festival of the Arts vs Nelson Arts Festival:Which is more popular?

In September 2026, Nelson Arts Festival had more branded searches than Aotearoa New Zealand Festival of the Arts among arts and culture festivals in New Zealand. Nelson Arts Festival had about 480 branded searches, while Aotearoa New Zealand Festival of the Arts had 20. Nelson Arts Festival made up 2.2% of all arts and culture festival searches we track, and Aotearoa New Zealand Festival of the Arts accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about arts and culture festivals, Aotearoa New Zealand Festival of the Arts appeared in three of the five answers and Nelson Arts Festival in two. Aotearoa New Zealand Festival of the Arts and Nelson Arts Festival were each mentioned first in two of the four answers.

Among arts and culture festivals in New Zealand in September 2026

Who do people search for more?

Nelson Arts Festival, about 24 searches for every 1 for Aotearoa New Zealand Festival of the Arts

Nelson Arts Festival 480 searchesAotearoa New Zealand Festival of the Arts 20 searches

Who does AI mention more?

Aotearoa New Zealand Festival of the Arts, mentioned in 3 of 5 answers, Nelson Arts Festival in 2

Aotearoa New Zealand Festival of the Arts in 3 of 5Nelson Arts Festival in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Aotearoa New Zealand Festival of the Arts first in 2Nelson Arts Festival first in 2

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Top arts and culture festivals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aotearoa New Zealand Festival of the Arts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nelson Arts Festival was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aotearoa New Zealand Festival of the Arts and Nelson Arts Festival were each listed first in two of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about arts and culture festivals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Aotearoa New Zealand Festival of the Arts or Nelson Arts Festival more popular in search?

This chart shows how often people search Google for Aotearoa New Zealand Festival of the Arts and Nelson Arts Festival by name. Each line represents a brand's share of searches for all ten arts and culture festivals we track, month by month, from searches in New Zealand.

Aotearoa New Zealand Festival of the Arts and Nelson Arts Festival among arts and culture festivals in New Zealand, by month

Share of searches by month for Nelson Arts Festival, Aotearoa New Zealand Festival of the Arts. The figures are in the table below the chart.

View monthly share of searches table
MonthWorld of WearableArtWOMAD AotearoaPasifika FestivalTe MatatiniWhānau Mārama NZ International Film FestivalNelson Arts FestivalCubaDupaAuckland Arts FestivalAuckland Writers FestivalAotearoa New Zealand Festival of the Arts
Oct 202531.3%4.8%21.8%9.1%7.3%11.8%4.5%5.5%3.6%0.27%
Nov 202515.8%6.4%25%17.1%7.9%1.4%9.7%10%5.3%1.4%
Dec 202516.4%11.6%17.8%12.8%8.4%0.71%13%13.7%4.8%0.89%
Jan 202615.7%7.8%15.6%8.6%6.3%0.88%24%13.4%6.3%1.4%
Feb 202615.2%3.7%19.4%8.6%3.4%0.48%29.5%13.5%5.2%0.91%
Mar 20265.7%1.9%22.9%3.7%1.7%0.22%42.4%10.5%10.9%0.14%
Apr 202622.6%3.9%11.1%13.2%7.4%0.62%4.3%4.4%32.3%0.21%
May 202618.9%3.8%9.4%9.4%10.8%0.45%2%2%43.1%0.1%
Jun 202624.5%5.4%14.8%12.5%32.7%1.3%2.6%2.6%3.6%0.08%
Jul 202613.1%8.2%5.2%3.3%66.2%1%0.89%1.1%0.95%0.03%
Aug 202617.5%5.7%6.6%6.6%57.6%2.5%1.4%0.94%1%0.03%
Sep 202665.3%9%8.6%7.3%3.5%2.2%1.5%1.2%1.2%0.09%

How has the Aotearoa New Zealand Festival of the Arts and Nelson Arts Festival comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand arts and culture festivals in September 2026?

2 changes

  1. Estimated monthly branded searches for Nelson Arts Festival in New Zealand fell 63.1% over 12 measured months, from 1.3K to 480 in September 2026.

  2. Estimated monthly branded searches for Aotearoa New Zealand Festival of the Arts in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aotearoa New Zealand Festival of the Arts’ and Nelson Arts Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aotearoa New Zealand Festival of the Arts

1 branded search term

  • aotearoa new zealand festival of the arts

Nelson Arts Festival

1 branded search term

  • nelson arts festival

How the Brand Demand Index is measured

Other head-to-heads among arts and culture festivals

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