Animates vs Pet.kiwi:Which is more popular by branded search in New Zealand?
In August 2026, Animates had more branded searches than Pet.kiwi among pet supplies retailers in New Zealand. Animates was estimated to have 60.6K branded searches compared to Pet.kiwi’s 1.9K, and held a 50% Share of Search versus Pet.kiwi’s 1.6%.
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Which is more popular in search, Animates or Pet.kiwi?
Pet food and pet supplies retailers serving NZ shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Animates, Pet.kiwi. The figures are in the table below the chart.
View monthly share of search table
| Month | Animates | Petstock | Petdirect | Raw Essentials | Pet.kiwi |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| Nov 2025 | 45.6% | 24.9% | 24.9% | 3.3% | 1.2% |
| Dec 2025 | 54.8% | 20% | 20% | 4% | 1.2% |
| Jan 2026 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| Feb 2026 | 54.6% | 20% | 20% | 4% | 1.4% |
| Mar 2026 | 49.7% | 22.2% | 22.2% | 4.4% | 1.3% |
| Apr 2026 | 49.7% | 22.2% | 22.2% | 4.5% | 1.3% |
| May 2026 | 49.7% | 22.3% | 22.2% | 4.5% | 1.3% |
| Jun 2026 | 52.3% | 19.2% | 23.4% | 3.8% | 1.4% |
| Jul 2026 | 52.3% | 23.4% | 19.1% | 3.8% | 1.4% |
| Aug 2026 | 50% | 22.4% | 22.4% | 3.7% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Animates and Pet.kiwi comparison changed over the last 12 months?
3 findings
- Animates was ahead of Pet.kiwi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Animates’ estimated Share of Search among pet supplies retailers in New Zealand moved from 49.7% to 50%, and its estimated monthly branded searches held steady at 60.6K.
- Across the 11 months ending August 2026, Pet.kiwi’s estimated Share of Search among pet supplies retailers in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for New Zealand pet supplies retailers in August 2026?
2 changes
In August 2026, Animates lost estimated Share of Search among pet supplies retailers in New Zealand, from 52.3% to 50%.
Estimated monthly branded searches for Pet.kiwi in New Zealand rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Animates’ and Pet.kiwi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.