Allens vs Skittles:Which is more popular by branded search in New Zealand?
In August 2026, Skittles had more branded searches than Allens among lolly brands in New Zealand. Skittles was estimated to have 3.7K branded searches compared to Allens’ 1.1K, and held a 23.2% Share of Search versus Allens’ 6.7%.
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Which is more popular in search, Allens or Skittles?
Compare the lolly and confectionery brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skittles, Allens. The figures are in the table below the chart.
View monthly share of search table
| Month | Haribo | Skittles | Pascall | Mentos | The Natural Confectionery Co. | Allens | Rainbow |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 26.1% | 16.3% | 14.8% | 9.4% | 2.7% | 4% |
| Nov 2025 | 28.7% | 28.9% | 12.9% | 14.6% | 8.2% | 2.8% | 3.7% |
| Dec 2025 | 30.2% | 24.5% | 14.6% | 13% | 9.9% | 4.9% | 2.8% |
| Jan 2026 | 29.8% | 24.6% | 12.9% | 13.6% | 11% | 4.2% | 4% |
| Feb 2026 | 29% | 25.8% | 15.1% | 13.9% | 9.2% | 3.1% | 3.9% |
| Mar 2026 | 30.2% | 21.7% | 16% | 15.5% | 10% | 3.1% | 3.5% |
| Apr 2026 | 30.3% | 24.5% | 13% | 13.7% | 10.3% | 4.3% | 3.8% |
| May 2026 | 33.4% | 24.1% | 11.8% | 13.7% | 9.1% | 5% | 3% |
| Jun 2026 | 29% | 26.7% | 15% | 13.8% | 8.3% | 3.6% | 3.4% |
| Jul 2026 | 28.4% | 27.8% | 13.3% | 11.9% | 9.2% | 6.5% | 2.8% |
| Aug 2026 | 28.3% | 23.2% | 14.4% | 13.2% | 11.1% | 6.7% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Allens and Skittles comparison changed over the last 12 months?
3 findings
- Skittles was ahead of Allens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allens’ estimated Share of Search among lolly brands in New Zealand moved from 2.7% to 6.7%, and its estimated monthly branded searches moved from 320 to 1.1K.
- Across the 11 months ending August 2026, Skittles’ estimated Share of Search among lolly brands in New Zealand moved from 26.1% to 23.2%, and its estimated monthly branded searches moved from 3.1K to 3.7K.
How did search popularity change for New Zealand lolly brands in August 2026?
2 changes
In August 2026, Skittles lost estimated Share of Search among lolly brands in New Zealand, from 27.8% to 23.2%.
Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allens’ and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allens
4 branded search terms
- allens candy
- allens lollies
- allens raspberry lollies
- allens sweets
Skittles
18 branded search terms
- giants skittles
- green skittles
- original skittles
- red skittles
- skittles
- skittles candies
- skittles cloudz
- skittles com
- skittles giants
- skittles lollies
- skittles near me
- skittles nz
- skittles online
- skittles packet
- skittles sweets
- skittles vodka
- skittles woolies
- wildberry skittles
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.