Brandwave

Air New Zealand vs Qatar Airways:Which is more popular?

In September 2026, Air New Zealand had more branded searches than Qatar Airways among airlines flying New Zealand travellers in New Zealand. Air New Zealand had about 375,000 branded searches, while Qatar Airways had 12,100. Air New Zealand made up 38.4% of all airlines flying New Zealand traveller searches we track, and Qatar Airways accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about airlines flying New Zealand travellers, Air New Zealand appeared in all five answers and Qatar Airways in two. Air New Zealand was mentioned before Qatar Airways in every answer.

Among airlines flying New Zealand travellers in New Zealand in September 2026

Who do people search for more?

Air New Zealand, about 31 searches for every 1 for Qatar Airways

Air New Zealand 375K searchesQatar Airways 12.1K searches

Who does AI mention more?

Air New Zealand, mentioned in every answer we collected

Air New Zealand in 5 of 5Qatar Airways in 2 of 5

Who does AI recommend more?

Air New Zealand, named ahead of Qatar Airways in every answer

Air New Zealand first in 5Qatar Airways never first

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Top airlines flying New Zealand travellers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Air New Zealand appeared in all five answers. Qatar Airways was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Air New Zealand was listed before Qatar Airways in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Air New Zealand1st
  2. Jetstar2nd
  3. Singapore Airlines3rd
  4. Qantas4th
  5. Qatar Airways5th
  6. Virgin Australia6th
  7. Sounds Air7th
  8. Fiji Airways8th
  9. Emirates9th
  10. Cathay Pacific–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Air New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jetstar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Singapore Airlines4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qantas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emirates2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qatar Airways2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiji Airways1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sounds Air1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Virgin Australia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cathay Pacific0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about airlines flying New Zealand travellers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Air New Zealand or Qatar Airways more popular in search?

This chart shows how often people search Google for Air New Zealand and Qatar Airways by name. Each line represents a brand's share of searches for all 14 airlines flying New Zealand travellers we track, month by month, from searches in New Zealand.

Air New Zealand and Qatar Airways among airlines flying New Zealand travellers in New Zealand, by month

Share of searches by month for Air New Zealand, Qatar Airways. The figures are in the table below the chart.

View monthly share of searches table
MonthAir New ZealandJetstarQantasSingapore AirlinesFiji AirwaysEmiratesCathay PacificSounds AirQatar AirwaysAir ChathamsVirgin AustraliaBarrier AirOriginairLATAM Airlines
Oct 202537.5%22.1%11.6%6.1%6.5%4.7%2%1.3%3.3%1.7%1.4%0.72%0.88%0.29%
Nov 202537.9%22.4%12.4%6.2%5.4%5.6%2.4%1.3%1.8%1.7%1.1%0.91%0.72%0.24%
Dec 202534.4%25.3%13.4%5.6%5.9%5.2%2.2%1.5%2%1.6%0.98%1%0.63%0.27%
Jan 202639.6%19.5%12.2%6.4%5.6%5.9%2.6%1.7%1.9%1.5%1.1%0.94%0.74%0.31%
Feb 202635.9%21.7%14.1%5.9%5.1%5.6%2.8%1.5%2.1%1.3%1.7%0.86%1%0.35%
Mar 202635.2%21.6%10.8%7.4%5.1%8.5%2.9%1.3%2.6%1.2%1.2%0.73%0.68%0.79%
Apr 202635.1%21.2%14.5%7%7.3%4.4%2.7%1.2%1.4%1.6%1.7%0.86%0.65%0.33%
May 202633.8%23.4%13.1%8.3%6.9%4.8%3.4%1.2%1.3%1.2%1%0.66%0.6%0.38%
Jun 202633.6%23.7%12.2%8.3%6.9%4.9%3.4%1.4%1.6%1.2%1.2%0.77%0.61%0.3%
Jul 202635%20.2%13.4%8.2%7.3%5.1%3.4%1.4%1.6%1.2%1.3%0.77%0.63%0.39%
Aug 202636.7%21.6%14.4%7.4%6.4%4.5%3.1%1.3%1.2%1.2%0.88%0.59%0.46%0.35%
Sep 202638.4%23%12.5%7.8%5.5%4%3%1.3%1.2%1%0.9%0.63%0.47%0.37%

How has the Air New Zealand and Qatar Airways comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand airlines flying New Zealand travellers in September 2026?

2 changes

  1. In September 2026, Air New Zealand gained share of searches among airlines flying New Zealand travellers in New Zealand, from 36.7% to 38.4%.

  2. In September 2026, Qatar Airways rose from 10th to 9th among airlines flying New Zealand travellers in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Air New Zealand’s and Qatar Airways’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Air New Zealand

2 branded search terms

  • Air New Zealand
  • Grabaseat

Qatar Airways

1 branded search term

  • qatar airways

How the Brand Demand Index is measured

Other head-to-heads among airlines flying New Zealand travellers

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