Brandwave

Air New Zealand vs Barrier Air:Which is more popular by branded search in New Zealand?

In August 2026, Air New Zealand had more branded searches than Barrier Air among airlines flying new zealand travellers in New Zealand. Air New Zealand was estimated to have 956K branded searches compared to Barrier Air’s 6K, and held a 55.6% Share of Search versus Barrier Air’s 0.35%.

Share of Search among airlines flying new zealand travellers in New Zealand in August 2026Which is more popular in search, Air New Zealand or Barrier Air?
Air New Zealand55.6%956K searches
vs
Barrier Air0.35%6K searches
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Which is more popular in search, Air New Zealand or Barrier Air?

Compare airlines selling domestic, regional, trans-Tasman, and international flights to New Zealand travellers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Air New Zealand and Barrier Air among airlines flying new zealand travellers in New Zealand, by month

Share of Search by month for Air New Zealand, Barrier Air. The figures are in the table below the chart.

View monthly share of search table
MonthAir New ZealandJetstarQantasSingapore AirlinesFiji AirwaysEmiratesCathay PacificSounds AirAir ChathamsVirgin AustraliaBarrier AirOriginairLATAM Airlines
Oct 202554.6%20.4%7.9%4.3%4.1%3.2%1.4%0.87%1%0.85%0.43%0.63%0.29%
Nov 202551.7%21.6%8.8%4.5%3.6%4%1.7%0.9%1.1%0.7%0.57%0.53%0.27%
Dec 202548.5%23.7%9.6%4.2%4.1%3.9%1.7%1%1%0.66%0.66%0.51%0.29%
Jan 202656.4%17.7%8.2%4.4%3.5%4%1.7%1.1%0.86%0.7%0.56%0.53%0.28%
Feb 202653.3%18.4%10.1%4.4%3.3%4%2%1%0.83%1.1%0.53%0.74%0.31%
Mar 202653.5%18.4%7.6%5.3%3.4%5.8%2.1%0.85%0.74%0.74%0.45%0.51%0.59%
Apr 202655%17.7%9.5%4.7%4.5%2.9%1.8%0.78%0.94%1%0.5%0.45%0.3%
May 202655.8%18%8.5%5.3%4.1%3.1%2.1%0.71%0.67%0.6%0.37%0.39%0.33%
Jun 202656.9%17.8%7.8%5.1%4%3.1%2.1%0.81%0.65%0.69%0.42%0.39%0.28%
Jul 202658.7%15.6%8.1%5%4.1%3.2%2%0.85%0.66%0.71%0.41%0.39%0.32%
Aug 202655.6%17.6%9.6%5%4%3.1%2%0.84%0.74%0.54%0.35%0.33%0.3%
Sep 2026—————————————

How has the Air New Zealand and Barrier Air comparison changed over the last 12 months?

How did search popularity change for New Zealand airlines flying new zealand travellers in August 2026?

  1. In August 2026, Air New Zealand lost estimated Share of Search among airlines flying new zealand travellers in New Zealand, from 58.7% to 55.6%.

  2. Estimated monthly branded searches for Barrier Air in New Zealand fell 16.7% over 11 measured months, from 7.2K to 6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Air New Zealand’s and Barrier Air’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Air New Zealand

11 branded search terms

  • Air New Zealand
  • Air New Zealand book flights
  • Air New Zealand flight sale
  • Air NZ
  • Air NZ cheap flights
  • Air NZ domestic flights
  • Air NZ flights
  • Air NZ sale
  • AirNZ
  • book flights Air NZ
  • Grabaseat

Barrier Air

2 branded search terms

  • Barrier Air
  • Barrier Air flights

How the Brand Demand Index is measured

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