Brandwave

AGP vs Bosch:Which is more popular?

In September 2026, Bosch had more branded searches than AGP among chasing machine brands in New Zealand. Bosch had about 70 branded searches, while AGP had 10. Bosch made up 0.4% of all chasing machine brand searches we track, and AGP accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about chasing machine brands, AGP appeared in three of the five answers and Bosch in two. Bosch was mentioned before AGP in two out of three answers that named either.

Among chasing machine brands in New Zealand in September 2026

Who do people search for more?

Bosch, about 7 searches for every 1 for AGP

Bosch 70 searchesAGP 10 searches

Who does AI mention more?

AGP, mentioned in 3 of 5 answers, Bosch in 2

AGP in 3 of 5Bosch in 2 of 5

Who does AI recommend more?

Bosch, named ahead of AGP in 2 of 3 answers

Bosch first in 2AGP first in 1

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Top chasing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AGP was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before AGP in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Metabo1st
  3. Bosch3rd
  4. AGP4th
  5. DeWalt–
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metabo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AGP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chasing machine brands

5 answers
  • Asked ChatGPT

    “Which chasing machine brand should I buy in New Zealand?”

    1. 1Makita
    2. 2Metabo
    3. 3AGP
  • Asked ChatGPT

    “What are the best chasing machine brands in New Zealand?”

    1. 1Metabo
    2. 2Bosch
    3. 3Makita
    4. 4AGP
  • Asked ChatGPT

    “What's the best chasing machine brand in New Zealand for wall groove cutting?”

    1. 1Bosch
    2. 2Makita
    3. 3AGP
  • Searched Google, AI Overview

    “wall chasing machine”

    1. 1Metabo
    2. 2Makita
  • Searched Google, AI Overview

    “concrete groove cutter”

    1. 1Makita

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is AGP or Bosch more popular in search?

This chart shows how often people search Google for AGP and Bosch by name. Each line represents a brand's share of searches for all six chasing machine brands we track, month by month, from searches in New Zealand.

AGP and Bosch among chasing machine brands in New Zealand, by month

Share of searches by month for Bosch, AGP. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeMetaboBoschAGP
Oct 202553.3%29.4%15.4%1.5%0.35%0%
Nov 202546.5%36.7%15%1.3%0.55%0%
Dec 202553.1%30.2%14.9%1.5%0.35%0%
Jan 202654.6%30.6%12.9%1.5%0.36%0%
Feb 202652.2%30.2%15%1.8%0.77%0%
Mar 202651.4%30.8%15.5%1.8%0.48%0.07%
Apr 202653%29.7%14.9%1.8%0.5%0.07%
May 202650.9%28.9%18.1%1.4%0.6%0.07%
Jun 202647.5%33%17.4%1.6%0.44%0%
Jul 202651%29.4%17.6%1.4%0.48%0.07%
Aug 202645.8%30%22.6%1.3%0.3%0.06%
Sep 202652.4%28.7%17%1.5%0.4%0.06%

How has the AGP and Bosch comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of AGP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AGP’s share of searches among chasing machine brands in New Zealand moved from 0% to 0.06%, and its estimated monthly branded searches moved from 0 to 10.
  • Across the 12 months ending September 2026, Bosch’s share of searches among chasing machine brands in New Zealand moved from 0.35% to 0.4%, and its estimated monthly branded searches moved from 50 to 70.

How did search popularity change for New Zealand chasing machine brands in September 2026?

1 change
  1. Estimated monthly branded searches for Bosch in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AGP’s and Bosch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AGP

1 branded search term

  • agp tools

Bosch

1 branded search term

  • bosch 10kg washing machine

How the Brand Demand Index is measured

Other head-to-heads among chasing machine brands

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