DeWalt vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than DeWalt among chasing machine brands in New Zealand. Makita had about 9,100 branded searches, while DeWalt had 4,990. Makita made up 52.4% of all chasing machine brand searches we track, and DeWalt accounted for 28.7%. When we asked ChatGPT and Google AI Overviews about chasing machine brands, Makita appeared in all five answers and DeWalt in none.
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Top chasing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. DeWalt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Metabo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- AGP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chasing machine brands
5 answers
Asked ChatGPT
“Which chasing machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chasing machine brands in New Zealand?”
Asked ChatGPT
“What's the best chasing machine brand in New Zealand for wall groove cutting?”
Searched Google, AI Overview
“wall chasing machine”
Searched Google, AI Overview
“concrete groove cutter”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is DeWalt or Makita more popular in search?
This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all six chasing machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Metabo | Bosch | AGP |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 29.4% | 15.4% | 1.5% | 0.35% | 0% |
| Nov 2025 | 46.5% | 36.7% | 15% | 1.3% | 0.55% | 0% |
| Dec 2025 | 53.1% | 30.2% | 14.9% | 1.5% | 0.35% | 0% |
| Jan 2026 | 54.6% | 30.6% | 12.9% | 1.5% | 0.36% | 0% |
| Feb 2026 | 52.2% | 30.2% | 15% | 1.8% | 0.77% | 0% |
| Mar 2026 | 51.4% | 30.8% | 15.5% | 1.8% | 0.48% | 0.07% |
| Apr 2026 | 53% | 29.7% | 14.9% | 1.8% | 0.5% | 0.07% |
| May 2026 | 50.9% | 28.9% | 18.1% | 1.4% | 0.6% | 0.07% |
| Jun 2026 | 47.5% | 33% | 17.4% | 1.6% | 0.44% | 0% |
| Jul 2026 | 51% | 29.4% | 17.6% | 1.4% | 0.48% | 0.07% |
| Aug 2026 | 45.8% | 30% | 22.6% | 1.3% | 0.3% | 0.06% |
| Sep 2026 | 52.4% | 28.7% | 17% | 1.5% | 0.4% | 0.06% |
How has the DeWalt and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chasing machine brands in New Zealand moved from 29.4% to 28.7%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Makita’s share of searches among chasing machine brands in New Zealand moved from 53.3% to 52.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
How did search popularity change for New Zealand chasing machine brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among chasing machine brands in New Zealand, from 45.8% to 52.4%.
In September 2026, DeWalt lost share of searches among chasing machine brands in New Zealand, from 30% to 28.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chasing machine brands
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