Brandwave

Acronis vs Sophos Intercept X:Which is more popular?

In September 2026, Acronis had more branded searches than Sophos Intercept X among endpoint protection brands in New Zealand. Acronis had about 230 branded searches, while Sophos Intercept X had 10. Acronis made up 3.7% of all endpoint protection brand searches we track, and Sophos Intercept X accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about endpoint protection brands, Sophos Intercept X appeared in three of the five answers and Acronis in one. Sophos Intercept X was mentioned before Acronis in three out of four answers that named either.

Among endpoint protection brands in New Zealand in September 2026

Who do people search for more?

Acronis, about 23 searches for every 1 for Sophos Intercept X

Acronis 230 searchesSophos Intercept X 10 searches

Who does AI mention more?

Sophos Intercept X, mentioned in 3 of 5 answers, Acronis in 1

Sophos Intercept X in 3 of 5Acronis in 1 of 5

Who does AI recommend more?

Sophos Intercept X, named ahead of Acronis in 3 of 4 answers

Sophos Intercept X first in 3Acronis first in 1

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Top endpoint protection brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sophos Intercept X was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Acronis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sophos Intercept X was listed before Acronis in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Defender for Business1st
  2. CrowdStrike2nd
  3. Sophos Intercept X3rd
  4. Microsoft Defender for Endpoint4th
  5. ESET5th
  6. SentinelOne6th
  7. Acronis7th
  8. Malwarebytes–
  9. Fortinet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Defender for Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrowdStrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos Intercept X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acronis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fortinet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint protection brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Acronis or Sophos Intercept X more popular in search?

This chart shows how often people search Google for Acronis and Sophos Intercept X by name. Each line represents a brand's share of searches for all nine endpoint protection brands we track, month by month, from searches in New Zealand.

Acronis and Sophos Intercept X among endpoint protection brands in New Zealand, by month

Share of searches by month for Acronis, Sophos Intercept X. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesFortinetCrowdStrikeESETSentinelOneAcronisMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos Intercept X
Oct 202540.4%19.9%14.3%14%3.5%5.7%1.5%0.4%0.27%
Nov 202538.1%21.6%14.4%13.9%3.9%5.3%1.8%0.45%0.6%
Dec 202550.1%17.6%10.6%12.3%3.5%4.1%1.2%0.33%0.33%
Jan 202649.9%18.2%10.2%12.1%3.3%4%1.4%0.48%0.32%
Feb 202645%18.7%14.9%11.8%4.1%3.1%1.6%0.63%0.31%
Mar 202644.9%18.8%13.8%12%4.1%3.4%1.8%0.9%0.26%
Apr 202652.3%15%11.9%11.3%3.9%3.5%1.4%0.6%0.15%
May 202649.5%18.7%12.7%10.2%3.5%3.1%1.2%0.94%0.27%
Jun 202648.8%22.3%11.4%9.3%3.2%2.8%1.5%0.49%0.12%
Jul 202654.2%15.3%14.3%8.5%2.9%3.1%1.2%0.41%0.14%
Aug 202652.5%17%14.1%7.6%3.8%2.6%1.6%0.58%0.15%
Sep 202644.9%19.2%17.6%8.2%4.2%3.7%1.5%0.48%0.16%

How has the Acronis and Sophos Intercept X comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand endpoint protection brands in September 2026?

2 changes

  1. In September 2026, Acronis gained share of searches among endpoint protection brands in New Zealand, from 2.6% to 3.7%.

  2. Estimated monthly branded searches for Sophos Intercept X in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Acronis’ and Sophos Intercept X’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acronis

2 branded search terms

  • acronis
  • acronis image true

Sophos Intercept X

1 branded search term

  • sophos intercept x

How the Brand Demand Index is measured

Other head-to-heads among endpoint protection brands

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