Ace Rental Cars vs Thrifty:Which is more popular by branded search in New Zealand?
In August 2026, Thrifty had more branded searches than Ace Rental Cars among rental car companies in New Zealand. Thrifty was estimated to have 2.9K branded searches compared to Ace Rental Cars’ 1.7K, and held a 2.5% Share of Search versus Ace Rental Cars’ 1.4%.
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Which is more popular in search, Ace Rental Cars or Thrifty?
Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thrifty, Ace Rental Cars. The figures are in the table below the chart.
View monthly share of search table
| Month | Snap Rentals | Avis | Hertz | Apex Car Rentals | Budget | GO Rentals | Ezi Car Rental | Europcar | Jucy | Enterprise Rent-A-Car | Thrifty | Ace Rental Cars |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.5% | 13.3% | 14.9% | 10.5% | 8.7% | 9% | 10.4% | 6.8% | 6.1% | 1.6% | 2.7% | 1.5% |
| Nov 2025 | 13.6% | 12.5% | 14.3% | 11.7% | 8.5% | 9.1% | 11.7% | 7.5% | 5.7% | 1.7% | 2% | 1.9% |
| Dec 2025 | 16.8% | 11.9% | 14.3% | 10.9% | 7.6% | 9.3% | 10.2% | 7.9% | 5.8% | 1.5% | 2.1% | 1.7% |
| Jan 2026 | 13.9% | 13.1% | 14.5% | 12.3% | 8.8% | 8.5% | 10.2% | 7.9% | 5.7% | 1.4% | 2.2% | 1.5% |
| Feb 2026 | 12.9% | 14.3% | 14.2% | 12.5% | 8.2% | 8.9% | 9.4% | 8.7% | 5.6% | 1.5% | 1.9% | 2% |
| Mar 2026 | 12.3% | 15.9% | 15.8% | 13% | 8.1% | 8.4% | 8.8% | 7% | 5.8% | 1.4% | 1.9% | 1.7% |
| Apr 2026 | 15.6% | 13.3% | 13.4% | 13.5% | 10% | 8.1% | 7.5% | 7.1% | 6.1% | 1.8% | 2.4% | 1.2% |
| May 2026 | 14.1% | 14% | 13.8% | 12.5% | 11.2% | 8.8% | 7.9% | 6.4% | 5.4% | 2.1% | 2.6% | 1.3% |
| Jun 2026 | 12.5% | 15.3% | 14.9% | 12.2% | 9.4% | 9.5% | 8.5% | 6.8% | 5.2% | 1.7% | 2.7% | 1.2% |
| Jul 2026 | 14.9% | 14.9% | 12.9% | 11.1% | 9.2% | 9.7% | 8.2% | 6.6% | 5.4% | 2.7% | 2.6% | 1.6% |
| Aug 2026 | 16.6% | 14.1% | 14% | 10.5% | 10% | 9.4% | 7.9% | 6% | 5.1% | 2.5% | 2.5% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Ace Rental Cars and Thrifty comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ace Rental Cars took it in February 2026, Thrifty took it in March 2026.
- Across the 11 months ending August 2026, Ace Rental Cars’ estimated Share of Search among rental car companies in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 2.1K to 1.7K.
- Across the 11 months ending August 2026, Thrifty’s estimated Share of Search among rental car companies in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for New Zealand rental car companies in August 2026?
2 changes
Estimated monthly branded searches for Ace Rental Cars in New Zealand fell 19.3% over 11 measured months, from 2.1K to 1.7K in August 2026.
Estimated monthly branded searches for Thrifty in New Zealand fell 18.5% over 11 measured months, from 3.6K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ace Rental Cars’ and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ace Rental Cars
10 branded search terms
- ace car rental
- ace car rental auckland airport
- ace car rental near me
- ace car rental nz
- ace rental cars near me
- ace rentals
- ace rentals auckland airport
- ace rentals near me
- ace rentals nz
- acerentalcars co nz
Thrifty
4 branded search terms
- thrifty auckland airport
- thrifty car rental
- thrifty car rental near me
- thrifty nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.