Accounting Business Consultants vs BFA:Which is more popular by branded search in New Zealand?
In August 2026, BFA had more branded searches than Accounting Business Consultants among taupo accounting firms in New Zealand. BFA was estimated to have 240 branded searches compared to Accounting Business Consultants’ 10, and held a 25% Share of Search versus Accounting Business Consultants’ 1%.
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Which is more popular in search, Accounting Business Consultants or BFA?
Compare Taupo accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BFA, Accounting Business Consultants. The figures are in the table below the chart.
View monthly share of search table
| Month | DPA | Strettons | BFA | The Accounting Store | Accounting Business Consultants |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 34.4% | 19.8% | 4.2% | 1% |
| Nov 2025 | 38.8% | 31.9% | 24.1% | 4.3% | 0.86% |
| Dec 2025 | 36.1% | 36.1% | 22.9% | 3.6% | 1.2% |
| Jan 2026 | 32.6% | 38.4% | 25.6% | 3.5% | 0% |
| Feb 2026 | 37.6% | 36.6% | 21.8% | 3% | 0.99% |
| Mar 2026 | 33% | 34.9% | 26.4% | 4.7% | 0.94% |
| Apr 2026 | 36.1% | 38.1% | 22.7% | 2.1% | 1% |
| May 2026 | 32.4% | 37% | 26.9% | 2.8% | 0.93% |
| Jun 2026 | 36.6% | 32.5% | 26.8% | 3.3% | 0.81% |
| Jul 2026 | 38.2% | 32.4% | 23.5% | 4.9% | 0.98% |
| Aug 2026 | 34.4% | 34.4% | 25% | 5.2% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Accounting Business Consultants and BFA comparison changed over the last 12 months?
3 findings
- BFA was ahead of Accounting Business Consultants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accounting Business Consultants’ estimated Share of Search among taupo accounting firms in New Zealand held steady at 1%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand moved from 19.8% to 25%, and its estimated monthly branded searches moved from 190 to 240.
How did search popularity change for New Zealand taupo accounting firms in August 2026?
1 change

In August 2026, BFA gained estimated Share of Search among taupo accounting firms in New Zealand, from 23.5% to 25%.
How each brand is measured
Brandwave collects information about searches that people make online using Accounting Business Consultants’ and BFA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Accounting Business Consultants
1 branded search term
- accounting business consultants
BFA
4 branded search terms
- bfa accountants
- bfa accountants taupo
- bfa accounting
- bfa taupo

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.