Brandwave

AAT Kings vs MoaTrek New Zealand Tours:Which is more popular?

In September 2026, AAT Kings had more branded searches than MoaTrek New Zealand Tours among tour operators in New Zealand. AAT Kings had about 260 branded searches, while MoaTrek New Zealand Tours had 90. AAT Kings made up 0.78% of all tour operator searches we track, and MoaTrek New Zealand Tours accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about tour operators, MoaTrek New Zealand Tours appeared in all five answers and AAT Kings in three. MoaTrek New Zealand Tours was mentioned before AAT Kings in four out of five answers.

Among tour operators in New Zealand in September 2026

Who do people search for more?

AAT Kings, about 3 searches for every 1 for MoaTrek New Zealand Tours

AAT Kings 260 searchesMoaTrek New Zealand Tours 90 searches

Who does AI mention more?

MoaTrek New Zealand Tours, mentioned in every answer we collected

MoaTrek New Zealand Tours in 5 of 5AAT Kings in 3 of 5

Who does AI recommend more?

MoaTrek New Zealand Tours, named ahead of AAT Kings in 4 of 5 answers

MoaTrek New Zealand Tours first in 4AAT Kings first in 1

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Top tour operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MoaTrek New Zealand Tours appeared in all five answers. AAT Kings was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MoaTrek New Zealand Tours was listed before AAT Kings in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MoaTrek New Zealand Tours1st
  2. Intrepid Travel2nd
  3. Grand Pacific Tours3rd
  4. AAT Kings4th
  5. G Adventures5th
  6. Cheeky Kiwi Travel6th
  7. Wild Kiwi Adventure Tours6th
  8. Kiwi Experience8th
  9. Contiki9th
  10. Flying Kiwi–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MoaTrek New Zealand Tours5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intrepid Travel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G Adventures3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cheeky Kiwi Travel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AAT Kings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grand Pacific Tours3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild Kiwi Adventure Tours2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contiki1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Experience1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flying Kiwi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about tour operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AAT Kings or MoaTrek New Zealand Tours more popular in search?

This chart shows how often people search Google for AAT Kings and MoaTrek New Zealand Tours by name. Each line represents a brand's share of searches for all 14 tour operators we track, month by month, from searches in New Zealand.

AAT Kings and MoaTrek New Zealand Tours among tour operators in New Zealand, by month

Share of searches by month for AAT Kings, MoaTrek New Zealand Tours. The figures are in the table below the chart.

View monthly share of searches table
MonthFlying KiwiRealNZContikiIntrepid TravelG AdventuresKiwi ExperienceTopdeckCheeky Kiwi TravelAAT KingsWild Kiwi Adventure ToursGrand Pacific ToursStrayHaka ToursMoaTrek New Zealand Tours
Oct 20259.2%28.8%24.1%10.3%10%6.3%4.1%2.8%1%0.66%0.82%0.47%1.2%0.28%
Nov 202512.1%26.5%20.7%13.6%10.1%6.8%3.6%2.7%0.87%0.87%0.46%0.38%0.87%0.25%
Dec 202510%32.2%20.6%13.1%8.9%6.9%2.7%2.7%0.58%0.88%0.47%0.22%0.58%0.14%
Jan 20261.7%27.6%23.9%18.2%11.2%8.5%3.7%2.3%0.74%0.74%0.48%0.35%0.48%0.12%
Feb 20268.3%27.5%19.2%15.2%10.9%8.4%3.7%2.8%1.3%1.1%0.59%0.37%0.48%0.25%
Mar 202615.9%28.7%18.3%9.9%9.5%7.2%2.6%2.9%1.7%0.94%0.61%0.44%0.94%0.26%
Apr 20269.3%29.3%22.9%10.7%9.9%4.3%3.2%2.3%1%0.67%0.67%0.32%5.1%0.29%
May 202623.4%21.5%21.6%12.1%9.5%2.6%2.9%1.7%0.92%1.7%0.6%0.29%0.92%0.26%
Jun 202625.4%18.8%23.7%10.6%10.2%2.3%3.2%1.8%1%1.2%0.34%0.34%0.81%0.28%
Jul 202618.3%24.5%25.7%9.7%10.9%2.6%3%2%1.1%0.71%0.37%0.3%0.57%0.3%
Aug 202629.1%21.6%21.8%9.9%7.6%2.7%2.9%1.7%0.76%0.76%0.41%0.21%0.41%0.21%
Sep 202624.4%22.3%18.4%14.7%9.4%3.1%2.7%1.8%0.78%0.78%0.63%0.45%0.33%0.27%

How has the AAT Kings and MoaTrek New Zealand Tours comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tour operators in September 2026?

2 changes

  1. In September 2026, MoaTrek New Zealand Tours fell from 13th to 14th among tour operators in New Zealand.

  2. Estimated monthly branded searches for AAT Kings in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AAT Kings’ and MoaTrek New Zealand Tours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AAT Kings

1 branded search term

  • aat kings

MoaTrek New Zealand Tours

1 branded search term

  • moatrek new zealand tours

How the Brand Demand Index is measured

Other head-to-heads among tour operators

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