a2 Platinum vs NAN:Which is more popular by branded search in New Zealand?
In August 2026, a2 Platinum had more branded searches than NAN among baby formula brands in New Zealand. a2 Platinum was estimated to have 100 branded searches compared to NAN’s 50, and held a 0.47% Share of Search versus NAN’s 0.23%.
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Which is more popular in search, a2 Platinum or NAN?
Compare the infant formula brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for a2 Platinum, NAN. The figures are in the table below the chart.
View monthly share of search table
| Month | S-26 | Aptamil | Karicare | Bellamy's Organic | Kendamil | a2 Platinum | NAN | Oli6 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 32.3% | 27.1% | 8.7% | 0.74% | 0.43% | 0.43% | 0.25% |
| Nov 2025 | 30.9% | 33.1% | 24.9% | 9.2% | 1.1% | 0.46% | 0.27% | 0.13% |
| Dec 2025 | 31.6% | 31.5% | 26.1% | 8.8% | 0.93% | 0.5% | 0.43% | 0.12% |
| Jan 2026 | 34.1% | 32.4% | 24.7% | 7% | 0.9% | 0.6% | 0.35% | 0.1% |
| Feb 2026 | 52.5% | 20.6% | 20.2% | 5.1% | 0.85% | 0.45% | 0.18% | 0.09% |
| Mar 2026 | 49.8% | 20.6% | 21.4% | 6.3% | 0.93% | 0.53% | 0.27% | 0.09% |
| Apr 2026 | 43.9% | 22.6% | 24.1% | 7.7% | 0.77% | 0.57% | 0.26% | 0.1% |
| May 2026 | 42.7% | 23.2% | 23.7% | 7.3% | 2% | 0.7% | 0.3% | 0.1% |
| Jun 2026 | 44.5% | 23.9% | 24% | 4.8% | 1.9% | 0.42% | 0.31% | 0.1% |
| Jul 2026 | 39.1% | 26.8% | 27.8% | 3.1% | 2.1% | 0.67% | 0.31% | 0.1% |
| Aug 2026 | 40.9% | 26.9% | 26.3% | 3.2% | 1.8% | 0.47% | 0.23% | 0.09% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the a2 Platinum and NAN comparison changed over the last 12 months?
3 findings
- a2 Platinum was ahead of NAN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, a2 Platinum’s estimated Share of Search among baby formula brands in New Zealand moved from 0.43% to 0.47%, and its estimated monthly branded searches moved from 70 to 100.
- Across the 11 months ending August 2026, NAN’s estimated Share of Search among baby formula brands in New Zealand moved from 0.43% to 0.23%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand baby formula brands in August 2026?
2 changes
Estimated monthly branded searches for a2 Platinum in New Zealand rose 42.9% over 11 measured months, from 70 to 100 in August 2026.
Estimated monthly branded searches for NAN in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using a2 Platinum’s and NAN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
a2 Platinum
5 branded search terms
- a2 platinum formula
- a2 platinum infant formula
- a2 platinum new zealand
- a2 platinum nz
- a2platinum
NAN
3 branded search terms
- nan baby formula
- nan formula
- nan optipro
Put your own brand in this comparison
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