a2 Platinum vs Kendamil:Which is more popular by branded search in New Zealand?
In August 2026, Kendamil had more branded searches than a2 Platinum among baby formula brands in New Zealand. Kendamil was estimated to have 380 branded searches compared to a2 Platinum’s 100, and held a 1.8% Share of Search versus a2 Platinum’s 0.47%.
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Which is more popular in search, a2 Platinum or Kendamil?
Compare the infant formula brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kendamil, a2 Platinum. The figures are in the table below the chart.
View monthly share of search table
| Month | S-26 | Aptamil | Karicare | Bellamy's Organic | Kendamil | a2 Platinum | NAN | Oli6 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 32.3% | 27.1% | 8.7% | 0.74% | 0.43% | 0.43% | 0.25% |
| Nov 2025 | 30.9% | 33.1% | 24.9% | 9.2% | 1.1% | 0.46% | 0.27% | 0.13% |
| Dec 2025 | 31.6% | 31.5% | 26.1% | 8.8% | 0.93% | 0.5% | 0.43% | 0.12% |
| Jan 2026 | 34.1% | 32.4% | 24.7% | 7% | 0.9% | 0.6% | 0.35% | 0.1% |
| Feb 2026 | 52.5% | 20.6% | 20.2% | 5.1% | 0.85% | 0.45% | 0.18% | 0.09% |
| Mar 2026 | 49.8% | 20.6% | 21.4% | 6.3% | 0.93% | 0.53% | 0.27% | 0.09% |
| Apr 2026 | 43.9% | 22.6% | 24.1% | 7.7% | 0.77% | 0.57% | 0.26% | 0.1% |
| May 2026 | 42.7% | 23.2% | 23.7% | 7.3% | 2% | 0.7% | 0.3% | 0.1% |
| Jun 2026 | 44.5% | 23.9% | 24% | 4.8% | 1.9% | 0.42% | 0.31% | 0.1% |
| Jul 2026 | 39.1% | 26.8% | 27.8% | 3.1% | 2.1% | 0.67% | 0.31% | 0.1% |
| Aug 2026 | 40.9% | 26.9% | 26.3% | 3.2% | 1.8% | 0.47% | 0.23% | 0.09% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the a2 Platinum and Kendamil comparison changed over the last 12 months?
3 findings
- Kendamil was ahead of a2 Platinum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, a2 Platinum’s estimated Share of Search among baby formula brands in New Zealand moved from 0.43% to 0.47%, and its estimated monthly branded searches moved from 70 to 100.
- Across the 11 months ending August 2026, Kendamil’s estimated Share of Search among baby formula brands in New Zealand moved from 0.74% to 1.8%, and its estimated monthly branded searches moved from 120 to 380.
How did search popularity change for New Zealand baby formula brands in August 2026?
2 changes
Estimated monthly branded searches for Kendamil in New Zealand rose 216.7% over 11 measured months, from 120 to 380 in August 2026.
Estimated monthly branded searches for a2 Platinum in New Zealand rose 42.9% over 11 measured months, from 70 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using a2 Platinum’s and Kendamil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
a2 Platinum
5 branded search terms
- a2 platinum formula
- a2 platinum infant formula
- a2 platinum new zealand
- a2 platinum nz
- a2platinum
Kendamil
7 branded search terms
- kendamil
- kendamil formula
- kendamil goat formula
- kendamil goat infant formula
- kendamil goat milk formula
- kendamil infant formula
- kendamil nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.